On strategy: Four misunderstandings about network marketing

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With the network penetrating into the enterprise operation and personal life, network marketing is gradually recognized and adopted by more and more enterprises. However, because network marketing is a kind of new marketing means, therefore, in the process of implementation, enterprises will inevitably appear many misunderstandings, resulting in input and output of the effect is always failed, so that the confidence of the enterprise to be hit, but also more or less affect the network marketing this 21st century the most promising development of marketing tools.

First of all, we need to understand what is network marketing? For this problem, many enterprises are: put tens of millions of of the network advertising, design a corporate website, please professional writer in a large portal site to cast a few soft wen ... In fact, the above is just the beginning of internet marketing-if the internet marketing than as a sea iceberg, these are only a small part of the sea level, and the real value of the Internet interactive Marketing is hidden in the sea under the iceberg of the subject-this kind of network marketing thinking, It often wastes a lot of resources into enterprise inputs and outputs. The existing enterprises have the following three major misunderstandings:

The first mistake-"build a website to help enterprises make money". This sentence itself no problem, wrong is wrong in most people to understand this sentence as "with the site will certainly be able to make money." In fact, the enterprise to build a website, only on behalf of enterprises out of the first step to develop network marketing. With the Web site, there will be through the Internet display products, display Services window. But in the vast network of the sea, how to build your brand, so that more people understand your products and services, this is the real network marketing to solve the core problem.

The second misconception-"online advertising is internet marketing". Ads on the Web site, just network Marketing system to promote a way, is only the tip of the network Marketing system. Successful network marketing, not only one or two times network promotion, but set brand planning, advertising design, it technology, sales management and marketing is a new sales system. Should have a complete and detailed planning, coupled with accurate and effective implementation, can get the desired effect.

The third misunderstanding-"comprehensive analysis of the promotion channel". If the company through Baidu's bid ranking service to promote the words, it will cost a lot of money. and enterprises through Google search engine platform or Alibaba and Taobao such a comprehensive E-commerce platform to promote, but basically do not need the cost. Sometimes, the effect of free promotion channels may be better, but if you can not understand the visitors to the site from where, really can produce orders from where customers, enterprises can not be judged in the end should be more focused on the channel through which to promote marketing.

The fourth misconception-"must be effective within a week". As a boss, the need for business in the mood is understandable, but network marketing is a long-term process, come fast, also go fast; upfront input cost relative income may be higher, but with the continuous cultivation, the marginal cost advantage of network marketing will gradually reflect, the cost finally close to 0; In the process of network marketing, We found that a lot of enterprises are anxious, the result is not endure suffering, the effect just want to reflect the time, give up, the last upfront investment wasted; then is a series of complaints and regrets, regret their investment in the Internet, complaining about the network has no effect, complaining about network companies do not, etc.

The Network Marketing organization thinks, in fact, small and medium-sized enterprises need is a professional team, rather than virtual things. At the same time for their own enterprises to develop in line with their own marketing model of the network marketing strategy, after all, tailored for their own enterprises, but also good for the enterprise in the network marketing this road has a good start, a good plan. This is the medium and small-sized enterprises to build network marketing long-term road.

This article is from: On the Strategy blog, detailed reference: http://www.lunce.net/article/63.html, reproduced please indicate the source.