On the 5 common misunderstandings of internet marketing

Enterprise's network marketing is not isolated, single, it must start from the enterprise's overall marketing, need to emphasize the network and the integration of interaction. For example, the Enterprise Network Road performance, promotional activities, can be synchronized on the website to promote. At the same time, in the network activities to attract the popularity, but also can be converted into online customers.

Young consumers believe that the floor too time-consuming to buy, shopping malls too tired, too many brands and difficult to choose. This makes "online selection, internet procurement," as many young people like shopping style. But if the brand terminal did not do in place, the product quality does not pass the basic work of these nets do not do well, even if the network marketing link to do the best, online display of goods how excellent attractive, consumers ultimately difficult to deal. Enterprises only to play online, network under the two types of marketing methods of their respective strengths and weaknesses, the length of complementarity, overall planning, to achieve the overall promotion of enterprise marketing.

What is Internet marketing? The opinions are so diverse that entrepreneurs are both curious and confused. If you want to know what Internet marketing is, it's best to understand what it's not. The strategy for everyone to enumerate network marketing common 5 misunderstandings:

Misunderstanding one: Network marketing is the technical life

Many entrepreneurs want to do network marketing, so find some "professional marketers" to do, paid a lot of money, and finally they helped the enterprise built a website, SEO optimization ... Network marketing is to build a website, to do optimization? There may be a lot of people will talk to you about the secret of SEO, or the essence of website construction, however, please remember that these technologies are only the basic network marketing methods, for some small enterprises can not even do. Marketing is essentially a planning process, implementation process, validation process, rather than technical work, network marketing is no exception.

Lapel Hug Hall Tip: You have heard marketing for the king, content for the king, spread for the king ... But have you ever heard of technology as king?

Misunderstanding two: Network marketing is to write a blog

Many people want to do their own products, businesses or individuals online marketing, so began to write a blog. This can not be said wrong, but blogging is only part of the blog marketing, and blog marketing is only part of the network marketing. The real network marketing must make full use of various network promotion means, the lapel holds the hall summary and uses the effective marketing method to reach more than 20 kinds. Blogging, is only a small part of the network marketing a one-sided.

Similarly, "Network marketing is a post" is also very one-sided understanding, if someone to provide you with just "Write a blog post" network marketing, I am sorry, you recruit.

Misunderstanding three: Network marketing is the data talk

One place where Internet marketing is superior to traditional marketing is that it can use data to reflect the effects of marketing, such as web traffic, blogs and forum concerns, and so on. However, if you leave the actual marketing effect (sales, influence, brand reputation), the good data is just a bunch of meaningless numbers. Whether it is network marketing practitioners, entrepreneurs, customers, there are reasons to understand that: network marketing is the behavior of money, the behavior of spending money is required to verify the actual results.

Network marketing is not a data speech, but a "data supporting the effect of speaking."

Misunderstanding four: Network marketing effective quickly, today to do tomorrow

Network marketing is generally more effective than traditional advertising faster, but does not mean that today do online marketing, tomorrow will result. The essence of marketing is the process that the merchant sends out the information to the consumer, the consumer understands the information, accepts the information, approves the information, produces the purchase behavior. To accept and recognize your business, your products, is definitely not a day or two days of things. Do network marketing, should not embrace the mentality of the anxious.

Internet marketing is really much faster than traditional advertising, but if someone said to you, "I provide services immediately effective", then you need to be vigilant, to see his "effective", is not really helpful to the enterprise "effective."

Misunderstanding five: Network marketing only to improve sales

This misunderstanding, is the lapel of the owner of the deepest feelings, because I contacted the customers, ten to only focus on how to quickly increase sales. However, in the Internet marketing era, you can network marketing, he can also network marketing, you are hot today, he may be replaced tomorrow. What is really hard to replace is your image, weight, and credibility in the minds of consumers. It all takes more time to build, and it will give you a truly long-lasting marketing effect. Small enterprises for a batch after another, hundred years old shop has always stood still, this is the brand, this is the weight, it has firmly entered the hearts of consumers.

On the tips: Network marketing is very good wonderful, but it is not a magic magic, more should not be impetuous behavior, if you do not want to become a passer-by, then put down the mind of impatience and fantasy, and then rational Network marketing it.

This article by the www.hainanlove.com stationmaster original reprint Please indicate the origin author: on the Strategy qq:772340535