On the advantages and disadvantages of Weibo marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

With the rapid rise of the Internet and development, the new Internet industry is also developing rapidly, the use of micro-BO has been hundreds of corporate brand concerns, micro-Bo become the company and consumers face-to-face communication and communication links, at the same time, enterprises can also organize promotional activities on micro-blog, release promotional information. Through these methods to the establishment of corporate brand image is of great help. Weibo has been successful as a new type of media, gradually profoundly affect the social life, become a netizen concerned about the focus of the event tool, the use of micro-bo more and more, not only won the hundreds of corporate brand, more tempting countless friends, become an indispensable part of their lives. In this situation, Weibo marketing advantages and disadvantages have been fully reflected, specifically those aspects?

The advantages of Weibo marketing:

1, simple operation, practical and convenient

The application of Weibo is very simple, it takes into account the user behavior mode, a key forwarding, comments more convenient, and each micro-blog content is relatively refined, without the previous long speech, for the busy office workers is the most suitable, can be in a short period of time to focus on events. Not only that, micro-blog opened a variety of APIs to enable users to achieve real-time sharing, users can be mobile phone, E-mail, web and other ways to release short messages, to share things and objects around, so that more people participate in.

2, multimedia information, aesthetic reading

Micro-Blog Marketing process focus on creativity, creative content often need to use all multimedia technology, and micro-Bo itself with the help of advanced multi-media technology means, enterprises or marketers can from the text, pictures, sounds, video and other forms of the product description, so that more vivid ideas, more content, This makes it easier for potential consumers to accept information and to build a stronger corporate image. Not only that, the rich and colorful creative content to prevent the emergence of aesthetic fatigue, conducive to user reading and experience.

3, a wide range of users, more easily spread

Microblogging users themselves in a growing number of users, more extensive user groups, enterprises can be more quickly to find audiences target, strong targeted, can be accurate to the marketing audience, through the accumulation of fans, can effectively use the attention of many fans to carry out viral transmission, and constantly improve influence. Not only that, enterprises and enterprises, between enterprises and celebrity stars can also cooperate, so that the benefits of a broader, more prominent, will be more users of micro-blogging attention and wider dissemination. Microblogging functions are also more powerful, one-click Forwarding will be able to achieve sharing.

4, low cost, high efficiency

Weibo marketing has been hundreds of of the company's brand of favor, not only is a wide range of users, but also take into account the cost of marketing. Micro-Blog Marketing focus on online activities planning, in this relatively, the consumption of human and material costs are small, because the user group is widely, can accurately target audience, so in the marketing process more efficient, the benefits of higher natural. Of course, the cost, the level of income also need to consider the theme of the four elements of planning, time, place, people, events must be carefully considered, need to make a careful choice and comprehensive thinking.

The shortcomings of Weibo marketing are embodied in:

1, the foundation lay more difficult

Weibo marketing needs to take into account whether its own enterprises to get more people's attention, product promotions need to have enough fans to achieve the expected spread effect, so want to get a wider spread, popularity is the basis of micro-bo marketing, for no popularity and popularity of enterprises, micro-bo marketing threshold is relatively high, Need to lay the groundwork step by step, improve the attention of Weibo, that is, the number of fans, to obtain more user attention is a prerequisite.

2, easy to miss attention

The number of users of Weibo, as a result, the new content in the microblog is too fast to be quickly overwritten, which can cause information to be released by the enterprise, and fans can easily miss the attention, which is very likely to be buried in the vast amount of information, even in the creative theme, will not get more attention and spread.

3. No moral copy

At present, micro-bo marketing is no longer the main battlefield of some enterprises, not only because these marketing accounts without the integrity of plagiarism, the most important reason is that the microblogging authorities indifferent, laissez-faire. Long held in the past, micro-bo ecological environment will deteriorate, will gradually lose the user's reliance on micro-bo, and gradually be eliminated, so it is better to put this part of the energy in the prestige and other more platforms, mainly adhere to do original content, will certainly get the attention of potential users and netizens support.

Article source: Lai Mao wine http://www.uunj.cn/, Author: Yang Nan strong, reprint please specify.