On the classic of viral marketing in foreign social media

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Social media, in foreign countries, to Facebook, Pinterest, YouTube, tweet mainly to see the three foreign popular social networking sites used by the viral propaganda, can not help but think of some domestic advertising, then this article, Also see the A5 of the classic word of mouth viral propaganda brought about by the effect of the feeling, after all, these marketing methods are the most classic, from the inside can also learn some things can be advertised, some promotion is from these beginning, a small creative can bring excellent traffic reputation.

Facebook:sephora brings beauty to the Internet

Facebook's popularity abroad is self-evident, but Sephora brings a sense of beauty to the Internet, which brings us to the most brand new user experience, "the prize includes a Fiat car with Gucci and a Paris made up for Ever Academy Makeup College's four-person travel and 5000-dollar silk orchid shopping voucher. This drove a lot of Facebook fans to focus on nail polish, eye shadow and Essence, and finally Sephora Facebook fans up to 3.5 million, while stimulating tweet 520,000 's forwarding and 30,000 pins "These are his viral marketing, So as to bring themselves a large number of listeners.

What did you learn from the classic examples above? Makeup propaganda, travel, Paris, and so on and the female-linked life, let them pay attention to their daily life nail polish, eye shadow, essence liquid, and other cosmetic items must be concerned about, have to say in life to find the Internet, beauty into the Internet; in fact, in the current domestic microblog, There may be activities like this or that, if you hold an event, with a bait can also fall to the vast number of users, especially related to life, beauty is only a small point, you can expand the collocation, food, style, architecture, etc. these are very small aspects, but it contains the most basic flow, If you use these as propaganda, you can also get the greatest attention to these meaningful things.

A beautiful map of Pinterest:jetsetter's travel

Pinterest is a gorgeous, relaxed, entertainment style positioning, as long as you have beautiful map, then in the Pinterest can be maximized display, and Jetsetter site is based on the picture, itself is excellent photographer, has a wealth of travel photos, Different styles of architecture, different cultural style, different environment and life, he launched the campaign "Pin it to win it", around the user in the picture based on the user to share, to find a good map on this site, which in itself is a propaganda.

See this example, the 1th is to use the picture Community Pinterest user relevance to cooperate with Jetsetter travel site, the user words of the propaganda, then if it is your own site, what would you think? In particular, the corresponding Taobao store, your shop also has different styles of pictures, You can also go to Mushroom Street publicity, you can also go to Etao publicity, you can go to beautiful said propaganda, these are you can learn from the way, after all, the domestic share in the accumulation of user stage, to cooperate with the site to do some activities, but the best is public welfare, meaningful, it can be. Remember in the Etao is to share the picture, on the top also can see a lot of beautiful pictures, these pictures for the shop is a good publicity, but did not put these pictures in tandem, looks particularly scattered.

With Pinterest is can accumulate the user for own website, now Pinterest also stays on some big foundation, now may do the aspect including each kind of classification, each kind of application and so on other project, the food, the traveling, the humanities, all may use the Pinterest display, therefore, this time, Pinterest is also an opportunity.

YouTube: Carlsberg's march forward

A video, a propaganda, when Carlsberg created huge traffic on YouTube's platform, the only thing I can think of is the domestic seven-happy drink, with a video of its winning rate completed a full performance out, this video at that time in the network has been the vast publicity, to see Baidu Index.

This is the comedy video, so that seven-hi propaganda has been maximized dissemination. The same is true, Carlsberg beer is a kind of courage to promote the spirit of the last to serve Carlsberg beer is a foil, but also the final sublimation of this video. So, sometimes the use of high flow platform for their own publicity is an excellent marketing approach, and finally get not only word-of-mouth, but more a form of publicity is a very wide effect.

Tweet: The time to arouse childhood bullying

Because I believe, so the film has received wide resonance, in childhood, everyone has more or less been bullied, then with the help of Word-of-mouth marketing mode, these moved to the Internet, let everyone watch this marketing, and basically an activity, can remind the memory of childhood, " Every year in the United States 13 million children will be bullied, 3 million children will be bullied and dropped out, I support @bully Movie, let us use the actual action to support it! The results of the day this tweet was forwarded 100多万次, people have clicked in @bully movie private space to watch the film ", a simple word, is this truth, as I said, in fact, inspiration in their own side, how to arouse empathy, is what you should think."

Like last year's old boy, the struggle of the story, not repair, youth do not know, this is the pursuit of the process of self, the dream is not in the age, and in you dare not to do, worthy of the heart is the best return to their own; find the most authentic bits of life, you can arouse our sympathy.

Comments on the "viral marketing of foreign social media," the classic, wrote here, http://www.houjinzhe.com/, Webmaster also hope that every friend can use a most sincere heart to do our most sincere website, refueling, After all, some websites only through their own efforts to have a better way of marketing.