On the development strategy and profit Essentials of the website of Regional Tourism Guide

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Tourism is closely related to the development level of national economy, with the improvement of people's economic conditions, and the improvement of the external tourism environment, so that the modern people have taken tourism as an indispensable habit of life, resulting in a huge market, in the Internet also formed a very large production value of the blue sea market, This is what we've grown from the Ctrip and mango nets, as well as the subsequent emergence and emergence of a variety of tourism sites and network service providers can see that the market capacity of the strong, and for personal webmaster, in the face of capital and technology and other aspects of the strength of these large, background deep big website, How to successfully play their own sky in the wave of tourism network business opportunities, relying on finding new ways and methods, not blindly than scale, but the intention to find skills.

Not to fight the scale is to avoid doing personal webmaster ability and resources can not achieve things, such as building a large tourism portal, providing comprehensive travel information, these are far beyond the current ability of individual stationmaster, so more suitable is to do a regional tourism guide website, This is true to find the skills to find the right way to develop their own.

Speaking of the Regional travel guide website, want to develop such a website and realize the successful profit, should be done from the following aspects:

Site positioning and development

1. Regional Tourism Guide website positioning thinking

For large tourism sites, their information categories cover a wide range of content is very rich, but also caused by too much information to make users not easy to find, and the content of the quality of information there are uneven issues, so this is the regional Tourism guide site development opportunities. For this, the development of the Regional Tourism Guide site is focused on a region or a number of popular tourist destinations, more focused on the relevant information guide, while highlighting the concentration, intensity characteristics, the quality of information as the most important feature and development focus, this is targeted positioning.

2. How to develop a regional travel guide website

In the development process of the website, one is to do content, the second is to do optimization, the third is to do promotion. In the author's opinion, the content is always the core soul of the website, especially for the individual owners who want to get a piece of the competition in the tourism market, to avoid the scale of the competition will be the main "quality card", high-quality, fine service as its own biggest feature, this is in the content of the organization and screening must be strictly control the problem. The second is to play the webmaster knowledge, in the Web site technology framework and SEO optimization of the relevant work ahead of time to avoid large changes in the future, a proactive side can receive good optimization results. Third, in the promotion of the implementation of measures, SEO is a natural drainage of an important method, followed by the use of high-quality soft text for targeted promotion, but also to develop a dedicated mobile phone app, the most innovative way to promote the introduction of their own development, Finally can also use the award-winning activities and offline activities, such as a variety of ways to carry out the promotion.

Second, the implementation of Web site profitability and attention points

For personal sites, profitability is the development of the site must be considered throughout the issue, but also to pay the corresponding return and affirmation, but also to long-term development to provide adequate financial support, so in the Regional Tourism Guide website profitability can take more targeted practices, The advertising model should not be too loose and the rate of return is not high, to focus on screening and looking for the appropriate advertising model for their own site, here is the key recommendation from the travel agency terminals and hotels and other terminals of the package ads, as well as high quality and highly correlated alliance advertising, in the specific advertising of the way there are many points of attention.

1. Terminal advertisement for maximum return

There is no doubt that the most can bring a high rate of return on the site is a terminal advertising, and as a tourist type of site in this respect is more innate advantages, so to attract and pull to such ads as the focus of profit and the core, as long as the flow in the basis of good, you can actively seek to travel agencies, local hotels, Related tourism supplies such as terminal cooperation, in the talk about advertising cooperation should not be impatient, lest the end of the advertisers are you lion type of the price to scare away, to pay attention to the ladder of rising advertising costs, negotiation is the most important link, this is also to the personal owners put forward new requirements.

2. High-quality alliance advertising and placement skills

In the past, most of the personal webmaster in order to save trouble, often too lazy to take the initiative to find terminal advertisers to carry out cooperation negotiations, but will start from the habit of thinking about a variety of alliance ads, and thus plunged into a large number of ads on the site on the small ad League resources, resulting in a This way of delivery is no doubt webmaster impatient performance, this approach is tantamount to the eggs must be discarded, even in the end of advertising to choose an ad league as a supplement, it also has to choose such as Google AdSense and Baidu Alliance such a large platform, one is to make the relevance of advertising more high, Click-through will also be higher, the corresponding benefits will be higher; the second is to prevent some of the theme of the poor even related to the negative theme of advertising to the site to bring the image of harm, to ensure that the regional tourism site high-quality and professional brand image, which is particularly important for the development of loyal users. This article from the Hangzhou Kai-http://qdnets.com Network Science and Technology original starting, reproduced please retain the source.