On the development Opportunity and challenge of local community website

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The fourth annual Webmaster meeting, selected 2008-2009 years China's 20 most influential local websites, including the Dragon Lane, 19 Floor, Hefei Forum, Xiamen Small fish, Pengcheng community, such as local interactive site 20 strong. These local websites are the most popular and influential community websites, which are supported and welcomed by local netizens and are one of the local portals. At the annual meeting, several well-known local community website founders on the local community website brand Media value of in-depth discussion, the author of the local community to organize the development of opportunities and challenges, hope to be able to help the webmaster.

The author has an article "listen to Qihoo 360 chairman Zhou Talk about the future trend of the Web site", the Zhou at the annual meeting of the speech made a summary, Zhou in the article mentioned that the local community site is the future of the Internet development direction and trend, local community has a good future. In the local community website brand Media Value Salon Seminar, just on the topic of the practical elaboration, the Dragon Lane general manager Chanyu, Hefei Forum founder Wanghai, 19 floor vice President Wang Zhenyu and other people participated in this discussion.

As for the opportunities and challenges of local communities, several forum founders have made detailed exposition.

Hefei Forum Wanghai said that the popularity of the Internet, the proliferation of netizens, all for the local community forum to provide a good market environment. Netizens are more and more interested in online communication, and participate in current affairs discussions, the local community forum just for this group to provide a platform for local netizens to increase interactivity and autonomy, the flow of local forums also surged. Although these flows have regional, but are effective flow, can form a long-term effective viscous. In addition, the official mainstream media has not been involved in the industry, more local forums to provide opportunities. And the challenge for local forums comes from the official government sector, on the one hand, the forum discussion of hot news is generally sensitive news in the society, these news is precisely the government departments, the mainstream media is not willing to make a big deal, which formed a contradiction, so the local website to strengthen public relations ability of government departments, strengthen cooperation, The site will not be the mainstream media "unspoken rules" off.

Chanyu said that the biggest advantage of local community web site is the local user traffic, the field of traffic on the local community does not have a substantive role. Local community site to do a good job of the status of the crowd, determine the main user groups, for this group to provide and improve, corresponding services. Although the national website media has a lot of traffic, but these traffic can not be translated into practical benefits. Local users can easily form interactive, participation, online under the organization, the development of local sites has fundamental significance. On the other hand, local Web sites have a challenge to operational capabilities. Compared with the traditional media, local community sites belong to the new media, the development time is not long, management, talent, operation and other aspects of the lack of, but also the resistance of traditional media, after all, the rise of any emerging forces need a difficult process. Local websites should pay attention to guide the transformation of traditional talents and encourage the inclusion of local media.

The 19 floor Wang Zhenyu said that the 19 floor set up early, has formed a number of fixed long-term users, the advantage of time is its main opportunity. Long-time development and improvement, the 19 floor has formed its own unique mode of operation, site classification in detail, for different categories of users to provide different services, has a good user stickiness and user experience, has formed a sound system, and the beginning of the company's form of operation. But the website development also faces the bottleneck, how in the original foundation further promotion, how in the present Internet environment has the better performance? This is the main challenge facing the 19 floor.

Webmaster Network admin5.com Dream River, although the height of success are different, but we start the basis are the same, the above several forum can succeed is they grasp the opportunity, and homeopathy, the better. Want to put the local site webmaster can also learn from their model, try to do their own city or community site, after all, the internet's sumptuous lunch, you can also share a cup of soup. (Wen/Meng Jiang)