On the symbolic meaning of search innovation

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A fashionable lifestyle that connects everyone. This is the search. Ever since Jerry Yang discovered the new world of technology, the pioneers have been flocking to bring the search treasures to the hungry. Following Yahoo, Sohu, Google, Baidu ... Even Microsoft, which specializes in operating systems, has aggressively entered the search market. According to Analysys International's latest "China Search engine Market area is forecast 2008-2011", search annual growth rate of nearly 40%, the market growth rapidly. No wonder the search-related content of the dispute, marketing means of contention, business model of contention.

What is a valid search?

The real search value depends first on how close the user experience is in use.

In the process of exploring this value, inevitably, the search industry will break the original balance and experience irreversible rebalancing process. When Baidu, Google and other powerful search engines gradually replace the Yahoo-type directory search, they will focus on the development of the auction rankings and other means of profitability, although the initial received a good return, but with these ways of moral deficiencies are recognized by people, With the infringement of these means on the legitimate competition of the industry, their development direction of profit and forget righteousness is gradually denied.

Traditional search sites must be based on Web site access, while Microsoft's "Spring Festival search" and other marketing events as a gimmick can not be directly to the user's desktop. The desktop experience and the application experience are the sources of experience that users cannot give up, so I think the fast experience of Sogou search using the advantages of input method has actually greatly improved the user innovation of the search. When is the best time to search for relevant information? There is no doubt that when the input content, we can even think that with the input method close combination of search methods to create a new search opportunity and thinking way.

Sogou brand I did not understand, Sohu on the line, why Sogou? When I tried to use the Sogou product one day, it suddenly dawned on me. In the animal kingdom, dogs are human best friends, the effectiveness of housekeeping guard and entertainment fun in the dog is fully performance, reliable, faithful, human nature and so on praise, added to the dog is again suitable. A search brand named dog, Search Dog, that represents the ideal of the brand is as the user's most reliable and most effective experience and efforts. The innovation of user experience is an important source to create the new growth point of Internet economy, and the innovation direction of Sogou search is precisely along such train of thought.

Solving the dilemma of information sources

The biggest problem facing the search engine service provider is the problem of information source. When a search results about music, pictures, and news come out, what does it feel like if most of them jump to another search result "set"? My understanding it is a puzzle of "Mirror Mirror". If you assume the trust of the user, but the user every time thrown into the endless jump, then very irresponsible behavior, will gradually lose the user's trust. So the effective link of content is a search industry factor that transcends other development factors.

Compared with competitors, Sogou's link to music is very effective, dead chain, circular information source problems are basically completely overcome by Sogou. At the same time, Sogou as an information source of the picture Foundation is also very stable, and news sources of search efficiency is also in the industry leader. Therefore, according to Eric's survey report, the fastest growing chain search engine is Sogou, I think with this key factor inseparable.

In the internet age, in front of the search industry is not the choice of capital and technology, nor the challenge of the economic crisis. Content base, retrieval efficiency, user experience, these three elements are the key to the entire search industry. Strategic innovation facing these three elements is a profound symbol of long-term profitability and short-term competitive advantage for every competitor in the search field.