On the integration of precision marketing and lethality

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of Web2.0, the pattern of precision marketing is more and more. From the development of some new models, we can not find that precision marketing is the ideal precision model development, and the new and old media, new and old precision marketing mode of integration is imperative, because only development, integration to play a greater energy, network precision marketing will show increasing commercial value.

1, network precision marketing and traditional media integration

First, the network to the traditional media has an active role, you can focus on each other advertising. For example, do you want to do a mobile ad, is all the advertising costs to TV and newspapers, or to the network? I think 80% of advertisers will choose to integrate, part of the TV, newspapers, magazines, and the other part can pick some suitable sites for accurate delivery. This way of integration will achieve an outbreak point, after all, now the network has sat 172 million audience, into a huge "virtual mall." When the audience in the online Browsing related content Information page, the current page shows the corresponding product ads. The combination of traditional media and network precision advertising is bound to be more commercial value.

2, network precision marketing and traditional precision marketing model integration

For traditional precision marketing, such as line marketing, database marketing, face-to-face, and so on, network precision marketing will also play an integrated role, compared with other media, the network cost of the lowest, the highest elasticity, can provide consumers with the company fully interactive environment, the establishment of a clear attribute of the community, and can easily reach the ideal of one-to-one marketing, from a certain point of view, simply with the database marketing life as a whole. But also because the internet industry is too easy to enter, and the internet has no boundaries and restrictions, encountered more competitors, must choose a closer to the ideal precision marketing model to attract more potential customers to achieve better sales target. The current Internet precision marketing products are roughly, Baidu TV, T2c Ifocus, dotting, narrow, etc. Each family uses the director, seizes the opportunity. Who will be the industry's big winners, yet to be unsightly.

3, the ideal network precision marketing model Highlights

The so-called ideal network precision marketing model is characterized by the use of Internet users online behavior, consumer demand and life status, combined with the user in the Internet browsing the corresponding content, the key word mining screening, and then the crowd behavior analysis, so as to carry out corresponding ads matching.

Overall, the current network precision marketing model to pay attention to the content and audience for the two core, whether it is the search engine marketing for the representative of the user-matching, or ifocus for the representative of the context-matching representative of the content of precision marketing, are moving towards the ideal precision marketing model.

With the 2008 Olympic Games held, I believe that the development of Internet technology, the content of the increasingly colorful, high-quality, network as a consumer carrier will continue to increase, will further increase its commercial value. It is believed that in the trend of more and more accurate marketing mode, the commercial value of the network media will be developing in the direction of Infinity.