On the management of Enterprise Weibo and its marketing methods

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In the past two years, with the "micro-blog" Gradually heating up, the domestic major small and medium-sized enterprises have to target micro Bo this piece seems to have a lot of oil and water can be squeezed on the platform, Sina Enterprise Micro-Bo's test is to accelerate the pace of the company to micro-bo. Of course, do microblogging marketing, fans are the basis, is the most important, because for the enterprise, the account of each fan in fact is a business opportunity, each micro-blog or comment may bring the expected impact, in order to operate a good microblogging, domestic enterprises are also the spirit of the effort, regardless of tens of thousands of wages to recruit micro-blog operators, There are also a number of companies that create high numbers of fans, such as the Twitter-like microblogging assistants. Then in this micro-era, enterprises how to manage micro-blog, what kind of marketing methods will create a big profit?

How to manage micro-blog

First, the number of fans and the fans associated with their business are important. Only a large number of micro-blog, can be more people's attention, will have greater prospects for development, this is "easy to push the microblog assistants" is one of the reasons people love. Enterprise Weibo is different from celebrity or grassroots micro-blogging, and its body is more burdened with the target audience communication tasks. Companies want their own fans can eventually become their own users, so the male and female fans of the ratio, geographical distribution, label statistics, such as correlation analysis indicators are very important.

Second, the Enterprise Micro-blog management. The rapid rise of Weibo, with its fast, back-facing characteristics are inseparable, therefore, any enterprise to do Enterprise Micro-blog, improve the "self-introduction" This step is essential, in micro-blog self-introduction This piece, nothing more than these elements: corporate micro-blog logo, official micro-name, corporate micro-blog template, the company's brief introduction, Make it easier for fans to find your tags, business-related topics and so on, the content is set up, the last cloth is to the enterprise micro-Boga V, only the certification of micro-Bo will receive fans trust, the issue of the micro-Bo content to be authoritative.

Finally, write good content, active interaction, more activities. Small and medium-sized enterprises do micro Bo The most difficult is its reputation is not big, not like large enterprises, once opened, there will be many fans active attention, so, through content, topic interaction, activities, etc. to attract fans is the only way for each SME. At present, the majority of small and medium-sized enterprises in the micro-blog still stay in the straightforward ads above, however, in the advertising has become white-hot today, this type of micro-blog after all to extinction, only nutritious, interesting, there are stories, topics of content will be more and more popular fans.

Second, Enterprise Micro Bo should adopt what kind of marketing method?

Small and medium-sized Enterprises opened Micro Bo is simply to expand the visibility of enterprises, publicity enterprise brand, but the micro-blog on the straightforward advertising not only not good results, but also more people's disgust, human touch, people taste, interaction, attention to your users, adhere to, this is the core of Enterprise micro-bo marketing. Then the enterprise should adopt what kind of marketing method, will increase our enterprise Micro Bo's fan quantity and forwarding quantity, namely increase enterprise Micro-blog content of exposure rate?

First of all, good use of hot topics, participate in various micro-blogging activities. Hot topics can attract a lot of users attention, as corporate micro-blog, you can publish the view of the topic, or the content of their microblog and hot topics linked together to attract more users attention. Meaningful microblogging activities, always bring unexpected harvest, appropriate to hold or participate in a variety of micro-blogging activities, not only can increase their exposure to micro-blogging, but also with fans to form interaction, greatly shorten the network to bring people a sense of distance.

Second, the wonderful content, with the microblogging forward, this will make your every Weibo people like. Weibo, just 140 words, it can be developed so ferocious, not its powerful function, but rely on its concise, classic content, simple corporate advertising, will never be loved by netizens. Proper forwarding of content that is appropriate for your target audience will not only improve the quality of your microblog, but also help to increase the stickiness of your fans.

Finally, data mining, data sorting. Enterprises to do micro-blog, can not simply send some high-quality content, forwarding some of the user needs of the micro-blog, simple to write micro-blog activities, more important is to learn data mining, data sorting, especially a marketing campaign online, or 315 special period before and after. In the case of a large influx of information, more need to deploy a real-time monitoring, timely early warning system, to help people to understand the first time public opinion-oriented, rapid response, adjust the content of the release. Some industry insiders said that based on such rapid growth in demand, micro-BO management analysis tools will be more rapid development in the future.

How to really put micro Bo this marketing channel with good, with fine, it is worth the major small and medium-sized research and discussion. Some bold new plans are brewing, which will bring more surprises to the staff of the small and medium-sized enterprises. With the application of new technologies such as Weibo marketing, the production efficiency and sales performance of small and medium-sized enterprises will be generally improved, and China's industrialization development will take a big step forward.

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