On the ready and exerting force of blog marketing to traditional enterprises

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In recent years, microblogging popularity, blog has not been anything new, and by the development of blog-driven marketing methods-blog marketing, and is no longer an emerging field. But I believe that some people are very ignorant of the concept of blog marketing, especially do not understand what the benefits of blog marketing to its great popularity. Blog marketing is actually through the blog through bloggers and viewers, indirect business activities and publicity, to achieve marketing purposes. Now I'm going to talk about the benefits of blogging marketing that I feel.

The first is from the characteristics of the blog itself, the interactive nature of the blog is very strong, influence is also big. Blog This place, is not only a communication channel, there is a group of audiences, the media and interpersonal good combination of the relationship between the blog and blog, but also a great communication network. This creates a strong interaction and communication. Through the interaction between bloggers and bloggers, bloggers and viewers, business information can be naturally disseminated without rejection. At the same time, the population can also be erected for brand reputation. In addition, the high end of the blog People's influence and leadership is also gradually increasing, netizens will gradually put some high-end people in the blog as opinion leaders, resulting in the network of public opinion, power is very strong, many cases have proved the strength of the network, and as long as the good use of this force, will make the brand has a great impact , the effect of marketing is achieved.

2nd, is also the blog as an important feature of the network media, that is the cost problem. Blog marketing, carried out mainly by the population, as long as the stimulation attracted a part of the crowd, that the number of people is naturally with the network to expand, this is the conventional advertising can not achieve the low-cost effect, whether large enterprises or small companies, will not let such a labor-saving and save money marketing treasure.

3rd, the clustering effect of blogging can bring lasting and fixed users to the enterprise. As we all know, a good blog, will attract a certain fan, those fans are generally interested in the content of the blog, or that is like-minded people, that is, the same circle has a common hobby. Such a group of people gathered together, the marketing effect achieved even in the number is not very significant, but the basic will be long-lasting and fixed.

4th, is the blog marketing in the brand-building benefits. A blog is the first to attract a group of fixed friends for a long time stationed and attention, the blogger concerned about this blog also gave a certain degree of trust, so when the blog for marketing, people will naturally to the enterprise or the site or activities generate interest and goodwill, At least it will produce a higher impression of its value, will not abandon. This is to play a feeling card, through the long-term development of their own blog, and Bo friends to establish a feeling of contact, from moment to time to share their experience, work, life, get their trust and attention, at this time to enjoy blog marketing must be more than half the effort.

5th, now customers, only with the pace of time and development become more and more picky, more and more difficult to wait, when the customer slightly dissatisfied, the network became a dangerous place, so that the network is really a double-edged sword. When the customer is dissatisfied with the service, whether inadvertently or intentionally, will spread some information on the network, and this information will be invisible to the brand impression of the enterprise greatly compromised. What's more, there are still a lot of people are malicious dissemination of bad information, whether for commercial competition or pure dissatisfaction, this is a very serious problem. When the information spread out, whether the original customers or non-customers, after seeing will produce a bad impression, in the network of this large platform, although the information is more dispersed, it is difficult to solve the problem in fact. This time, the blog has become a very good solution platform. If the enterprise has a long-term trust of the blog, you can easily through the blog to clarify the rumors of customers, or the customer's questions to explain, or even admit their mistakes, with a good attitude to try to save some customers. Therefore, the enterprise through the blog to maintain their image, solve a lot of public relations problems, is a rare good way.

Finally, the ultimate goal of marketing is the problem of efficiency. The direct benefits of blogging marketing can lead to direct marketing benefits. Although the main focus of the blog is to erect a brand, set up a customer base, to gain trust in these parts, these parts to obtain indirect benefits, but the results can not be underestimated. But blogging is also a good place to get direct benefits. For example, in the blog to sell advertising services, of course, want to get this direct benefit, need to pay attention to is the quantity and degree of advertisement and service, the general Netizen sees more advertisement will feel bored, so must pay attention not to arouse Netizen's aversion, otherwise will affect the whole blog impression, cause undesirable consequence.

Actually running a blog is also a long-term combat, can blog marketing well need a lot of patience and planning. A lot of learning from other people's experience, can more fully appreciate the benefits of blog marketing. This article source Kindergarten Design http://www.yeyzs.com/Web site, the first time published in Admin5 website, if there are reproduced please keep the source, thank you.