On the way of internet marketing through the legend of White Snake

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To tell the truth, the author is not too concerned about the entertainment news, or yesterday to see Sogou Pinyin updated entry "White Snake Legend" and the film's general promotion way to see the next, as to the quality of this film, not in this article of the list, This article is just the author through their own understanding to talk about this film for us to do online marketing promotion of the place worth learning.

First, the brand protection, for the product rectification

This may be because of my ignorance, in my impression, there are very few films for publicity and dedicated to the production of independent sites, and the "White Snake legend" is out of the Independent website (Baishechuanshuo), the Internet friends should know, the general important things happen, There will always be the domain name of the event, we are familiar with the 3Q War, was a registered domain name. Based on past events, the establishment of independent web site is still necessary, this domain name was registered last year, the overall style of the antique, the only regret is the entire flash, open speed to the extreme.

Inspiration: In our new product launch, especially the important independent products, it is best to register the domain name in advance, this is a small act of brand protection, but also facilitate the extension of the later product marketing.

Second, third party evaluation is far more important than their own evaluation

This is not just "the legend of the White Snake", almost every film has such a propaganda technique, that is, through the evaluation of the third party for their own momentum, such cases are not uncommon, many viewers to see the film is directed to the praise, but many movies are looking at the impulse to criticisms, which can explain the third party's evaluation directly affect the user's view of consumption , and the White Snake legend is the "Legend of the White Snake" is one of the top ten films that the Venice Film Festival must pay attention to, according to the "Hollywood Report", the authoritative magazine. "Such a copy to evaluate.

Inspiration: In Network marketing, many users are skeptical of the attitude to look at a product, in order to eliminate the user's vigilance, not to express their own products can be resolved, you need to use the evaluation of third parties to remove obstacles, in the copywriting writing to follow the point of view of the third party.

Contrast is more likely to attract attention than independence

This is also a common technique in media writing, in the grotesque behavior is also mentioned, is for new products, we are unfamiliar, there is no basis for the concept, you have to provide a reference object as a standard, but to change the user's behavior choices, the other is the contrast of things more likely to attract attention, Jet Li also mentioned in the film's propaganda experience that "the media don't like to hear the sounding words, you have to say who killed who, who and how, we just love to listen to", this is not just the media, the audience also like such a statement, we see this film in the report, there is such a use.

Inspiration: In Network marketing, some things need to be compared, in order to change the user's behavior, in the copy writing, the product is familiar with the things you write to attract everyone's eyeball, the user sometimes very gossip, with who fight up, whose products will be killed whose products, which is more attractive to users. For the same product can also be internal comparisons, such as what you like the product features, the voting method, this can be assembled 4th through a strong interactive micro-blog to do.

Iv. The combination of traditional propaganda methods and new media

In the traditional way of propaganda, more for the press conference + website Entertainment Report continued to promote momentum, but with the fiery, on the traditional basis also with the times, and the "White Snake" the film also on Sina and Tencent on the micro-blog, and as the network media, Sina is also out of the topic, will be on the topic of the prominent position. And the film's actors are listed.

Inspiration: In our online marketing, not only to pay attention to the traditional way of publicity, for the emergence of new media should be closely followed the pace of microblogging, light blog, such as the new Internet products, whether you have in use, whether there is a combination to do it, whether the use of good 140 words to make a beautiful copy it.

What does the legend of the white Snake bring to us?

First, the use of hot keywords to improve the promotion of the website

The great promotion of the legend of the white Snake has also aroused the concern of many users, Baidu Index can be seen to search for the legend of White Snake and related words of the user in the continuous promotion, then as the site of the promotion staff will be the keyword aimed at this above, film station did this "White Snake legend" Download, Some of the words to watch online optimization and use of micro-blogging tools to attract users to promote the site.

Second, the excavation of news information to their own product momentum

Pay attention to the news I think it is a compulsory course for every marketing personnel, in Zhejiang businessmen have such a wise advice: every day must watch the news. There are many kinds of news, many people do not pay attention to entertainment news, in my opinion, entertainment news is more sensational, more likely to cause "post effect", perhaps an expert said that people will not listen to, but a lot of stars of a word, her fans will go to aftertaste, we see the "White Snake Legend" in a report, Star inadvertently caused the effect of the report mentioned beads, we look at the search after that day, what do you see? As a marketer, have you ever dug up what a star has said and made a campaign for your product? If you are in the selection of products for marketing, whether to use the live ads?

Reported as September 3, marked "The Legend of the White Snake" Venice screening overseas sales to create success, Source: Sina Entertainment

The picture is "Day bead" one year Baidu Index, which rises the quickest correlation search word for: bead price.

The legend of the white snake extends the product

A movie hit can extend a lot of things, for example, the appearance of the star dress, whether the clothing business concerns, whether the marketing staff played a certain star of the same paragraph, the film appeared in the object, the scene is used to the subsequent production and promotion, the film let everyone the most memorable words, It is necessary to consider whether to apply it to the subsequent copywriting writing.

Limited to the relationship between space and time, first written here, think that the line of friends to help the top, this article by the Taiyuan Moving Network (www.sx-by.com) original, starting A5, reprint please keep the link. Welcome everyone to add me QQ1660522481 exchange.