One of the important factors that affect the ranking of the cable engine by user behavior ranking

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User behavior This refers to what the user clicks on the Web site to do on your website. In order to illustrate the impact of user behavior on search engine rankings, this article is divided into two cases

Users visit the site, no effective value found, in a very short time, close the page and leave the page, called Invalid behavior.

After the user visits the website, discovers the valid value and continues to browse other pages, the Web page time is long or carries on other actions, is called the effective behavior

If the search engine directly to the collection of user behavior (site traffic, CTR, website viscosity, etc.) used to rank. Believe that smart you will find ways to use cheating methods to simulate these data to improve their site rankings. Before the emergence of brush flow rankings, click on the rankings are search engine loopholes to cheat behavior. Search engine engineers put user behavior through comprehensive analysis, imitate people's behavior, the user's behavior is divided into valuable behavior and value-free behavior, if judged to be effective value Web pages, search engines will be recommended to users. Search engine This behavior judgment may be more complicated than we think. The greatest degree to eliminate cheating.

Here's an example.

1, as early as two years ago, Black Hat SEO use click Rankings, Crazy for a good while. There is a click on the software to set good keywords and click on the site to imitate human search to the site, to improve the rankings, a few months later failed. The reason he only clicks into the site and then did not operate, and do not browse other pages of the site, this kind of software behavior by intelligent search engine engineers identified, the degree of serious will your site never roll over. I have previously maintained a Web site to protect the sun and thus ruined the future, blood lessons AH!!!

Invalid click behavior and effective user behavior difference: Invalid Click behavior, only search click Open Web page without browsing behavior, was sentenced to no value user behavior; Effective user behavior from the search engine links to open your site, browsing, including browsing the depth of the page, as well as the time to stay, the next time this user in the number of visits will be the search engine to determine the value of the site is an important basis. When the invalid click behavior is greater than the active action click, your site will be judged to be invalid for the user, and will not be recommended to the search engine users.

Some friends have asked me, this invalid click beyond the effective clicks how many times, will be judged as a worthless site, I do not know. The solution is to improve the value of your site, add valuable content, increase the user experience and viscosity. This is why we understand the links why to find relevant content site. A focus on the medical field of scholars, will not study SEO, when the scholar opened the SEO page will be immediately closed. This behavior is recorded as worthless. If you have to say that the medical can also learn SEO, I think it is very rare. So when the invalid click behavior is greater than the effective click behavior, the site's value to the search engine users will be greatly reduced, and will not recommend rankings.

How to improve the effective behavior of the user, smart you in many factors must be able to find the word user experience.

2. User experience, the last two years hanging in the mouth of the webmaster words, every webmaster want their own station to bring users a better experience, so that every user to come to their own website feel very cool, get valuable content, is a very practical site. In fact, the essence of SEO work is to enhance the site's user experience, SEO people in the promotion of the site's user experience, but also effectively enhance the site rankings. At the same time, users on the site experience behavior for the site rankings, control search engine technology engineers are also studying user behavior, the algorithm into the ranking algorithm and is one of the most important factors, Baidu Li said: "User experience is more important than business interests." Tencent CEO Ma Teng "Our goal is to make users feel, super fast, fast, so that the user experience is very good!"

Although they do not say that this is related to the search engine rankings, smart you will be able to see their attention to user behavior. If a SEO people ignore these, I believe that will soon be eliminated by the SEO industry.

In real life, you can give the gift to the leader, he immediately agreed to give you a promotion. But the leader takes you money to also want to see you this person's user experience degree how, has the ability to be competent. Moreover, the network world is relatively fair, any speculative behavior is not tenable, unless Robin Li is your son, Brin is you to son. If so, you do not have to do SEO ~ joke words ~

PS 1: The ultimate goal of the search engine is to return user behavior information to the user, user behavior can be intuitive and effective response to what kind of information for what kind of user value. Search engine more research and use of user behavior data for site rankings, need more advanced to improve the effectiveness of user behavior, the current search engine does a good job.

PS 2: Before writing this article, a friend of the group asked me how the search engine can know the user behavior. In fact, I do not understand: installed in the Search engine toolbar should have this function to collect user behavior, second, users use the search engine in the user's computer generated cookies. There may be deeper knowledge. I don't know much about it here. My knowledge is very limited, but I believe most seoer like to believe that the search engine this guy is very powerful. How strong are you? Search engine can know in which folder the AV in your computer oh. Ha ha!

This article is written from one o'clock in the morning to five o'clock in the morning, very hard, if everyone feels good, please top one. or an email exchange 144372456@qq.com. If you reprint, please attach the source of this article http://www.seoniu.com/archives/437 thank you!

Recommend you look: Benign SEO http://www.seoniu.com/archives/408

PS3: Some of the first into the SEO industry brothers also understand this truth, do user experience may need programmers, front art and copy planning and other related personnel assistance, some powerless, and anxious to complete the rankings. Walk in the SEO gray cap zone, (What is SEO Gray (black) hat http://www.seoniu.com/archives/138) desperate.

Zac Baidu Optimization Keyword ranking factor survey a article does not list the user behavior impact ranking, he may only with the page itself to investigate the factors http://www.seoniu.com/archives/341

This article is an English sticker, you can also look at Google ranking algorithm away from the link, trend flow patterns.

PS: The most state of drinking is not drunk, the highest. The highest level of driving is not speeding. Do not cheat in the highest state of SEO.

Xu Niu advocated: optimize the environmental protection of the SEO, pay attention to the user experience, is the King!