Online Marketing: Brand set the world price

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What is the core of marketing? People who have some experience of marketing will certainly not hesitate to say: creative. So what does marketing need to focus on all the time? And the answer is: price! In business, since doing network marketing, I also have to agree with the "price" is the lifeblood of online marketing, it has a relationship with the entire online marketing and failure.

First we need to have a definition of online marketing. So what is online marketing? Online marketing refers to the use of the Internet as a virtual platform for the sale of products and promotion, due to the migration of the Times, network marketing this industry has gradually become popular, 8090 gradually occupy the current online consumer market, Online marketing is also gradually replacing other marketing model has become a new subject, and the center of online Marketing: "Pricing set the World" remains our most concerned about the topic.

Looking at the current Chinese and foreign large and small enterprises, I think the most commonly used pricing strategy is: Skim fat method, osmotic method and terminal inverted three kinds.

Online Marketing Pricing Strategy #: Skim-Fat method

The so-called skim Fat method is also called the high price method. is to set the price of the product is relatively high, as far as possible in the early production of products, competitors are developing similar products, as soon as possible to recover the investment funds, and as much as possible to obtain profits. Then, with the passage of time and the increase of competitors, gradually reduce the price of new products into a more flexible market. Generally this method of pricing for the whole new products, patented products, demand price elasticity of small products, popular products, or the future market situation is difficult to determine the product. In fact, this method of pricing is actually in accordance with the following, many people are chasing the gorgeous, luxury, and not within the industry can judge whether the only standard is the price of luxury goods, the use of skim fat price, will let those in order to meet the vanity of the people jump into the "big pit", to achieve the goal of rapid cash withdrawal.

For example, before Apple's IPOD went public, no one dared to say how big the market was, so they took such a pricing approach to quickly withdraw money. Advantages: Because of the uniqueness of the product, so that the positioning of the product is vague, the market price is entirely up to their own discretion, high profits, rapid withdrawal of funds, to make a cornerstone

Disadvantage: Because the price is too expensive, the product faces the market localization is big, to the market is small, cannot estimate how much profit

Online Marketing Pricing Strategy: Infiltration method

The so-called infiltration method, is to a lower price of products into the network market, the purpose is to accelerate the growth of the network market in the short term, the sacrifice of high margin in order to obtain higher sales and market share, resulting in significant cost and economic benefits, so that the cost and price can be continuously reduced, penetration of the price does not mean that But relative to the value of the product is relatively low.

It can be said that this approach is contrary to the fat-skimming method, with low prices to attract more attention, so as to occupy the market. In a steady increase in the withdrawal of funds. This approach is very common in the market, can be said to be the first use of the price list pricing method.

Advantage: Because the product price is low, the market is broad and high, the market occupies a high degree, because of the attention degree, the spread of the word of mouth spreads widely, the free promotion intensity is big, to the market grasps is high.

Disadvantage: Slow return of funds, low price policy will cause the market to compare psychology, leading to the beginning of price war, the risk of loss is high;

Online Marketing pricing Strategy #3: Terminal Reverse method

Due to the impact of the economic environment, China's pricing methods and foreign pricing methods are also different. Chinese enterprises, the more popular pricing strategy is the terminal reverse pricing method, that is, most of China's products are raw materials cost price + production processing costs + packaging costs +30% to 40% of the margin point. This is the factory factory price composition. Manufacturers will usually take out 20% for advertising fees, but the factory price to the retail price, in fact, at least to add 100%~200%, clothing industry to add to 300%, because the channel is too long, the Chinese market space is too large, there will be a lot of money losses lead to higher prices. Although the network is only one of the channels, but once the product came to the network line, I believe that the loss of a lot of money, so the use of terminal reverse pricing is a very scientific and very popular pricing method.

Different channels and different pricing, different products are the same, like bottled water profit is very thin, the price can not be too high. Generally speaking, the import of red wine abroad is 10 euros to the Chinese market to sell more than 300 yuan, to five-star hotels can sell thousands of yuan, of course, there are exceptions. Whether your network marketing is the general agent, distributor, factory outlets are good, must adopt the best pricing method, in order to be in the network marketing this road is recognized, be widely circulated, with Word-of-mouth publicity, your network marketing platform will become the next Taobao.

Advantages: Because of the precision of product positioning, so that the profit maximization, high control, have a good market broad, possession, product positioning controllability high;

Disadvantage: Because too moderate, easy to be dragged down by price war;

Online Marketing: Brand set the world, the price of the Jiangshan! The above is the author summed up the online marketing enterprise pricing strategy, hope for everyone to help. This article from prose wind http://www.sanwenfeng.com/reprint please keep this address.