optimization of internal controllable factors in Web site

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Website optimization is actually a very systematic work, the most basic optimization is to optimize the hands controllable place, controllable place refers to the site itself, as long as the site itself to optimize the work, the rankings can be gradually upgraded, the site itself how many can optimize the place.

First: Website Three tags

Here three tags refer to title, Keywords, Description, first title tags and Description tags are displayed in the search results, it is said that these two tags have to attract users to click the role, so write these two labels to remember to use " Human language "to describe, and the keywords tag is to search engine crawler to see, so that the crawler can be sure what the core words of the site, and also need to mention that, do not try to accumulate the key words in these three tags, such tricks are outdated.

Second: website keyword density

Site keyword layout is also very important, general home density is not more than 7% of the appropriate, how to detect the density of the home page, you can use third-party tools to detect, as long as the density reached a certain value, search engine crawler will give the site the weight of the core words prominent, but also can accelerate the promotion of the core keywords ranking.

Third: Website Structure code

Code concise is the embodiment of the best web site professional proof, so I suggest you webmaster must use div code to write site templates, so as to reduce the duplication of the code, but also to reduce the spider does not have to work, more able to speed up the crawler crawl work, crawl speed up, It is thought that the site will have more content to be crawled, but this optimization work requires a certain technology, if you do not understand the template design technology, the proposal to pay professionals to optimize.

IV: The Robots file

The main role of the file is to inform the search engine crawler which documents do not need to be crawled, this can effectively reduce the unnecessary waste of resources, as long as the use of a reasonable file, the site will continue to increase the amount of content, because the robots can guide the search engine crawler to find the core, need to be Useful content.

Chapter Five: Website article optimization

This one can be said to be the most controllable and the most important one, website articles as far as possible to original, if not every day original content, it is recommended to use a high degree of false original articles, because the site can bring weight to the site, ranking and other factors, do not use collection tools, because the contents of the collection has been repeated hundreds of , thousands of of the article, even if the launch of the search engine will not be included, but will reduce the weight of the site!

Sixth: Anchor text optimization in the station

Anchor text is divided into station and station outside, station is controllable, the so-called station anchor text refers to the content of the article is appropriate to appear in the title of other articles, to give weight and guide users to browse more content, in order to increase the PV site, increase PV What is the advantage, is to improve the ranking of the site, So do a good job in the site anchor text link to promote the ranking of the website is very helpful.

The above are controllable optimization factors, of course there are a lot of relevant details, but basically in accordance with the main points to optimize, the general point of the word should be able to get a better ranking, and finally that sentence, do the site is like planting trees, sowing, watering, pest, fertilization!

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