Optimized, overly optimized or SEO cheating

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Black Hat seo is what? Are those that are neither ethical nor technical, without regard to the optimization of the good rankings. Often hear some websites by Google or Baidu to downgrade, or even pull hair. Because the illegal use of "Black Hat" SEO optimization technology. It is easy to understand what the search engine does. The search engine is completely lost in these unrelated, manipulated search results because those search engine-tuning experts create a lot of false information in the indexed search results with dangerous intent. Even if the search engine can't find your trap right away, your competitor may report your behavior.

Keywords density and keyword accumulation?

Sometimes these search engine experts go too far in their own desire to push their customers ' websites in the best places, or to put in some relatively questionable attempts, such as the accumulation of keywords. The accumulation of keywords is often considered immoral, as the fact that everything you do includes setting keywords throughout the article is often questionable. In people's imagination, feasible and recommended keywords density is generally 3% to 7%, more than this number or even more than 10% of the pure keyword filled text for a reader not only not much meaning, and sometimes can not be noticed by search engines. Presumably this is Google's new floridaupdate. Some time ago, the search engine punished those advertisers who put the endless set of keyword numbers on the real optimization. In general, the keyword setting in the title and first paragraph becomes more important.

There is no doubt that you should be more cautious when setting up your keywords in these locales, preferably by using some of the software that you check to see if your density settings are within acceptable limits. If you think these keyword settings are too popular and frequent, or you can consider the use of similar words to replace. And under normal circumstances, words covered by bold or italic are often considered the most important in search engines. But that doesn't mean that every keyword you set up must be under the cover of a bold or italic word, as the overly deliberate retouching above does not necessarily improve the frequency with which your site is searched.

Doorway pages and hidden text

Another common way to look a bit unexpected in a keyword is to doorway page settings. Until Google has officially launched the PageRank algorithm, doorway has been considered a commonplace method in times like this, rather than the way it is now considered an extremely irregular search engine optimization. Doorway page is such a page, it is almost meaningless to people, but specifically for search engines set up to be in search engines to get a higher ranking, to abduct users to click their own sites. Although the key is still very important to date, it has gradually faded in its decision to determine the location of a Web site in the search engine rankings. Therefore, the Doorway page settings in your use does not have a good access to your site, so do not ask Google why it punishes you.

The hidden text, like the Doorway Page setup, is called an improper trick. Such text is contained in an HTML page that is hidden (such as the color of the text and its background page is almost the same), and tries to fool the search engine, especially for those pages that are rich in keywords. Needless to say, both of these optimizations are hard to recognize in search engines because they involve more internal operations than others.

Copy content

In search engine optimization, content is king, but not copy content. According to Google's current definition, the copied content means that it is the same as the articles on different pages of the same site (either the relevant sites, or the two sites are tightly connected, and the connectivity between them can be guessed). For example, when you copy a piece of content from one Web site to another, you can see the drop in your site rankings as you would expect. Most SEO experts believe that processed content and simple content copies are treated in a region, and such examples abound. Assuming that the processed content is still just a simple copy, then those so-called news agency outlets will be excluded from the search engine first. Of course, it won't be compromised by the test of time, even if the content of your site is often copied by someone else. At least some people secretly copy work on your site, but you may not know it. But those similar page-checking tools will help you figure out how much of the replica is the scum you should be worrying about.

Spam links

Links are another important factor in search engine optimization and are used or abused as well as other factors. While the backlinks are important (Yahoo's backlinks focus on numbers while Google focuses on the quality of the backlinks from the site), if most of your backlinks are from the same site or blacklisted sites, it is very easy to be penalized. Also, if your external links (links to other sites from your site) are much larger than the links within (from other sites to your site), so you're wasting your energy because it won't improve your rankings. You can use the link statistics tool to see how many backlinks your site has (within links) and analyze how many external links there are.

Use keywords to make links (anchor text), Domain name, folder and file names to get good search engine rankings. But the same specific measures may have a good search rankings may be kicked out by search engines. For example, if you optimize the keyword "QQ", this is a frequently chosen keyword as well as very popular keywords and phrases that are fiercely competitive. You may not see other sites can do the first, is undoubtedly a dense list of keywords. But first it's hard to remember, and second, if the content doesn't match the domain name, you'll never return to the search results.

Although the names of files and folders are now less useful than domain names, they are not always. You can use QQ-related words (QQ space) as link text, but if you artificially heap this keyword may be punished. You'd better check the links in your station regularly to see how many external links and links.

Finally, SEO experts to deliberately excessive optimization to cheat good results for Google and other search engines is useless. So whatever your motives, try to use a reasonable approach, and remember not to cross the bottom line of the search engine.