Painting a tiger and painting a bone cannot learn the madness of Brother Howe

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These days, and read again "Crazy webmaster", I am most interested in the book site promotion part-especially how to use forum marketing, question and answer marketing, mail marketing, QQ marketing and article marketing and other well-known online promotion methods, to reach others difficult to achieve the promotion of height, it is really worth our careful thinking.

If we put our hearts into it, who says there is no spring

With all the grassroots webmaster began to face the problem of Web site promotion, Hao Brother Forum on the line, he had to make their own forum to promote as a top priority to catch. Survival first! The first is friendship links--Hao use their original soft wen accumulation of network resources, so that many well-known websites link to their own forum, import flow at the same time "pull tiger skin big flag", borrow others to create their own visibility (self-evident, this is a great help for search engine rankings).

Forum Marketing is very simple, but "simple is not easy", just at the beginning of Brother Hao also sent a lot of explicit ad ad stickers, was deleted by the administrator. He is not discouraged, constantly from their own experience in the Forum management and their promotion, summed up a series of effective forum promotion methods:

The most direct is the forum signature anchor text promotion-to act as a "enthusiastic netizen" role (Hao said oneself is false enthusiasm), the way mainly has the suggestion to the website, to everybody has the help the knowledge pastes, the positive answer user question and so on;

But it is far from enough to do so, like colleagues, too positive, too well-behaved web site can not impress the vast majority of netizens, promotion speed is not fast enough-especially to start the establishment of the unknown grassroots web site, must be unique way to attract attention, "Tell everyone in the world there is a website like Me" is more important than anything.

Therefore, Hao Brother deliberately launched a series of Web sites to create a well-known marketing stickers. such as with the website name "humbly ask for advice" and so on, even is out of nothing to scold their own website marketing stickers-through the kind of not afraid of the bad reputation of the spread of the reverse thinking, creative use of the "good things do not go out, bad things spread thousands of miles," the information dissemination of psychological principles, so that their website "notorious", played a very good

Hao originally did not know the station inside the letter marketing way, but he was someone else "standing inside the letter" marketing, immediately actively learn this method of promotion, until finally skillfully mastered this method---Hao elder brother dedicated to moderators and active netizens these backbone users, through they tell you.

In his early years as a soft writer, brother Howe would not be able to sell this method, in a careful study of webmaster contributors site and webmaster Forum, he grasped the webmaster this specific user groups of the psychology, according to the user needs, processing articles, or even lying (but not illegal, do not violate the rules of the website)--such as red over the time How a farmer stationmaster earns the first 1 million "is his proud work."

Mail marketing At that time is also the most rampant marketing way, but to really let this kind of basic free marketing way to achieve their marketing purposes, it must be used to new ideas, for this brother Hao from the collection of effective e-mail address, in just a few years, he collected 500,000 photography enthusiasts valid email address, this is "Kung Fu in Poetry".

He then crafted the email content and personalized address, for example, he planned a few photographic books, ready to mail marketing, he directly emailed to each other: "XX (call each other's name), I planned a photo book, I hope you can make suggestions", annex is the book cover picture, such a mail marketing is called clever- Other people's Oak Photo network CEO Hao Brother so look at me, I do not find this book to see, to make some comments on the matter, the fish on the hook.

Indeed, these online marketing methods are not new, most of us are doing, but why our promotion effect is not good? Of course there is now the network Marketing competition white-hot, each website is "hair outside the chain", do promotion, we generally lack the objective reason of the sincere communication; But the key is that we sell for marketing, In the words of Kunming, that is, "no rice crust," the short-sighted marketing concept-especially our lack of the kind of not relying too much on a certain kind of marketing means, to play a sustainable web site marketing promotion combination of the site marketing.

Like many stationmaster, Hao elder brother also has "10,000 years too long, seize the time" eager to promote their own web site is urgent-he said: "The site 1 years equals 7 years"; But he is different from us, he stressed that "10,000 years too long, seize the time" of the sense of urgency, he also stressed "desire to speed but not reach"; At any time to maintain the promotion of their own website impulse and passion at the same time, and restrain their promotion impulse, taking into account the response of the audience, always to "the heart of the user", in order to promote the site to do a good job. He said: "Email marketing is not spam, if you feel that you are in the garbage, is doing a guilty conscience, it means that you do not really understand the mail marketing."

What kind of detail determines success or failure? That's the problem.

At this point, the most can explain the problem is, in the process of the website promotion of Hao's hand and software, skills with very good, must manually do without the software or skills-such as marketing article (mail) writing, he will never "copy collection false original", but slow work out malt, Even at one weeks to study the needs of users, write 50 different promotional articles, always targeted at the needs of users marketing, and even for each message personalized title painstakingly. Really do the "details determine success or failure."

But in the collection of e-mail address management and mail delivery and other links, Brother Hao is aware of the use of some efficient software (or method skills)-such as mail 24 hours non-stop Mass, the pursuit of speed efficiency. Continue to learn, and even continue to do the promotion effect comparison experiment, choose the most efficient way to promote (such as mail marketing sent by the free mail operators more efficient). Over time, he did it will promote the quality and promote the efficiency of organic combination, really make their promotional behavior to achieve good and fast promotion purposes.

This shows that even these "earth people know" method, know not equal to skilled use, more does not mean that we can use these ordinary Web site promotion methods to show our own characteristics of the site.

There is an old saying that "painting the tiger painted the skin is difficult to draw bones"-this is used to imitate other people's learning is also appropriate, any study must pass the imitation stage, but you only imitate the other people to draw the tiger "to draw own unique tiger bone (but is the tiger natural form)", is the true success.

The reason why we use these promotional methods is not successful, is because we do not take these well-known methods of the matter, and did not study carefully, we have to find people do not know the "promotion of the Secret." But the real top master, often not by the people do not know the "martial arts knowledge" to defeat the enemy, but with the public know the humble way to beat opponents.

The mystery of success is here

Of course, this means that more effort must be paid more focus on perseverance, and such more efforts, more focus on perseverance and from the ideal passion-now has carp jumped the dragon's Hao brother is still in the forum marketing, and every day their 24-hour email marketing, still crazy as before- This is the greatest difference between the winners and unsuccessful people (this article by Gouyn12 original first, copyright, Wenzing, reprint, please indicate the origin of the article in the form of links http://www.gouyn12.com/e-marketing/364.html and this statement, thank )。