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I think the site sales and general offline sales have a lot of similar places, the purpose is to help users to buy things, but the way is different. and to promote the sale of the website, some common methods we can learn from, do not have to do the network to promote the popularity can be achieved, the following Peng Yuting one by one examples for everyone to share.
The first method: Related products Ancillary sales
Most of our friends have bought something in the network of excellence, I basically a year in the excellent net will buy about 500 yuan of books, inside a lot of books actually I have not seen, but finally also bought, the reason is excellent net in each book below has a hint: "Bought this book reader also bought XXX"; Best combination: Xxx+xxx ". With this little hint, you will find that you still have these needs. The network of excellence has helped you think about it, and it's hard not to buy it.
To cite an example, if your site has SEO book sales, users to find you must be directed at SEO which book good, I am the novice who wrote the book to learn SEO and so a series of problems, but as you can not put the center of gravity to tell users to buy someone's book can learn SEO, You have to tell him: if you are novice, to master the network promotion skills, alone to learn SEO is far from enough, you also need to understand blog promotion, soft writing, and so on, seriously learn these books, I guarantee you will become a network promotion master. We are in the sale of products must have how to find ways to enhance the concept of website sales, and constantly for the sake of users, consider more than the user.
Second method: Enjoy better price/performance
To give a personal experience of the example, a few weeks ago to the computer city to buy a notebook computer, in advance to look at a Acer computer, the budget is about 3500. In the computer city also did find the computer I want, but after the introduction of sales staff, found that this computer memory is not enough, CPU frequency is also very low, hard disk is only 180G, if the program running too much, the computer will be very card. After several sales staff introduced, found that this statement is more correct. I found one of the slightly better sales staff, asked him to help me recommend a suitable for me, the result will cost more than 400 yuan. This thing I want to explain is that if the sales people know more than the user, in understanding the user needs on the basis of the user did not take into account the value of helping users to consider, sales are very easy to do, online sales are the same.
The third way: increase sales
For example, if you go to a shopping mall, you will notice that there are a lot of small things or promotional items in front of the checkout counter. For example, we bought a bottle of Coca-Cola in the beverage area (large bottle) 6.5 yuan, entered the cashier when there is a sign hint: buy Coca-Cola + sprite (large bottle) set as long as 11 yuan, often we will put down in the hand, to get less than 2 yuan of the suit. This method of increase in sales of the same use on the site, such as users to buy an SEO book is 28 yuan, network marketing books is 33 yuan, postage 5 yuan, if you engage in a suit, while the purchase of two products can be free postage, most users will choose a suit.
In fact, the promotion of sales examples are very many, offline a lot of sales methods can be used to learn from the website, these methods in addition to promoting sales, but also can increase the user's trust on the site and stickiness, and then he will need to purchase the next time to your site. For example, some sites would rather lose money to sell products, so as to preempt a number of users, in the long run it is a good way.
Share these methods today, if you have any questions can be Peng Yuting in the nest message exchange. At the same time welcome everyone to join the network to promote the discussion 7 groups: 74891679, mutual exchange Network promotion of all aspects.
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