People in the network: three misunderstandings of mail marketing and corresponding three strategies

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The day before yesterday, the network of people in the network marketing in the success of the six key elements of mail marketing to do a summary analysis. In later and everyone's communication process, found that some problems have not been resolved, and now I in the mail marketing in the general problems and coping strategies and we explore together.

The network people put the successful mail marketing boils down to six major elements, in six major factors and there are three misunderstandings, whether the network novice and old webmaster will be easy to commit. e-mail Marketing in the online shop publicity and corporate website propaganda used by the most, it has a lot of advantages, such as: rapid transmission, low cost, the audience wide. But how to improve the mail marketing effect, is this time to share with you.

Misunderstanding one: The collection of email address, the more the better

Some people online have tens of millions of millions of e-mail addresses, pay can be obtained, generally dozens of to hundreds of blocks. So many e-mail addresses may be the sellers from the Internet, may be bought from other people's hands, may also be their own accumulation, but very few of the classification of the mailbox, if the purchase can only buy all at once. You can get emails in this way, but it's not known how many of them are your potential customers.

Approach: Analyze where your potential customers are gathered, to achieve targeted, and then through the collection of software to collect e-mail addresses, such as you do local SME training, then you need to analyze this part of the potential customers often populated areas, you may think of local yellow pages or classified information, but this kind of site updates slower, Yellow Pages are after a business information collection is no longer to tube, so the accuracy of information can not be guaranteed, the local classification of information most of the gathered are ordinary people and local door shop. So where is the information guaranteed to be real and quickly updated? To give you a hint, any place has a relatively well-known recruitment site. You can rest assured that the information above is true, but there is a need to login account to see the enterprise information, which requires your collection software has login to capture the function, I think if you collect success, then congratulate you, the enterprise of other information you can also pick up, such as telephone, oh good.

Misunderstanding two: The content of the message is not to draw attention to others or to attract attention and content of the separation

The collection of email address is very important, so the content is more important, just like you pull a lot of customers and have good products. Here to grasp the two point, one is not to let the mailbox as spam processing, and then one will seize the customer's psychology.

How to not let the mailbox as spam processing?

General mailbox default spam topics contain advertising text, avoid ￥, $ symbol, free, invoices, promotional and other words.

How to grasp the customer psychology?

Can take three kinds of ways, a kind of curiosity, a kind of knowledge, a kind of creating suspense, but the theme and content are linked. You can in the last part of the content of the email address and contact information, avoid the message content not too long.

Myth Three: An email will take care of your potential customers

Doing online marketing and traditional marketing procedures are the same, because you are facing the same kind of people. A person from contact with the product to buy a product has four stages: contact, understanding, trust, purchase. If you get a quick buck, it may backfire. In the first contact with a thing, is to give customers the impression of the time, in this time must not too much introduction products, to hold to let others feel you help it, when he has here a kind of feeling when the trust you are not far away.

In here the network person does not have the concrete operation way to carry on the detailed description, everybody may according to own understanding carries on the operation, can also go to the network Marketing ① Group 84036790 and the network person does the further thorough discussion.