Personal site experience Sharing SEO Summary

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The following is I read Auzelin to my "website Operation Research" electronic book "SEO research" summed up the main points and feelings, want to share with you.

1, Web page label optimization, Web page label optimization mainly includes title tags, keyword tags, description tags and so on. Title Tag optimization is very important to search engines, the description of the label must not exaggerate, to maintain and the content of the page to achieve results. The title label length is not more than 20 characters best. Description of the label to clear out the content of the Web page, highlighting keywords, not too long and write content irrelevant to the content of the Web page

2, navigation column optimization, navigation bar with pictures for the search engine is very unfavorable, preferably with text links, and the appropriate navigation bar font bold.

3, page font optimization, page content title contains keywords can be used to increase the font or bold, text content appears in the keyword can be different colors or bold. such as "Talent market" appeared in "Ningbo Job Fair: August 15 Special Job Fair" then "Ningbo Job fair" plus more favorable Baidu included. In addition, there are other pages in the text keyword, you can add this keyword hyperlink, to guide the relevant page. If in the latest information and talent fairs in the "Ningbo Job fair" This keyword, then you can in the latest information, "Ningbo job fair" To do a hyperlink, click can jump to the talent market page of this message, which helps improve the number of related pages.

4, keyword density, each page highlighting the key words not more than 3, keyword density in general around 3% more appropriate.

5, the forum propaganda: there are two kinds, one is to choose their potential customers in the forum, such as the local mainstream forum in Ningbo, another is a popular portal forum, such as Sina. The quality of posting here is very important, you can use Word-of-mouth publicity. I would like to send a post about job fairs, and then ask everyone to play job seekers and the role of the enterprise to reply to the Post, talk to our job fair site some good feeling to achieve a good word-of-mouth publicity. According to my post browsing rate of the main forum in Ningbo, the average is about 30, at the Mercy Forum a job fair posted more than 140 clicks. Even if the site does not bring many clicks, but the exposure rate is very high.

6, the site's viscosity: The content of the site can be more attractive to see, but also came a second time. It is important that the content of the Web site be attracted to people to read again. Or you can regularly introduce special features to attract users.

7, picture optimization, in the Web page can be produced when the image of the site to add text annotation, so that Baidu based on keyword search pictures of our site can be included, thus bringing links. We might be able to test the media attention and the company profile and the pictures in the group navigation.

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