Pointing the media Cao Tong: Mobile marketing should be the main "interactive entertainment"

The popularization of mobile intelligent terminals is changing people's entertainment life. In particular, the increase in the market share of large-screen smartphone, pad of the popular, solve the small screen mobile terminal experience poor, but also rely on its rich own functions (voice, camera, gravity sensors, gyro sensors, GPS navigation, etc.) and the application market, the increasing number of entertainment class apps, The entertainment experience effect of mobile intelligent terminal is being enhanced.

At the same time, mobile intelligent end-user entertainment mobile end of time fragmentation, the arbitrary behavior, determines the user is more willing to be in the mobile end of entertainment activities, and these recreational activities are mostly mild, fast. The survey found that nearly 70% of respondents said apps was important to their daily lives, with over 50% of users using apps for gaming and entertainment. For both of these reasons, I said in a recent media interview that mobile advertising, mobile marketing, the most important purpose is to let interactive entertainment, so that mobile devices become the extension of the user's senses, so that some of the mobile phone's own functional properties, such as shaking, sweeping a sweep to serve your marketing, stimulate users to participate in marketing activities, Increase their interest and activity.

Triaxial Gyroscope

Product Guest potato chips have once done a app marketing, for the love of music, want to form a band of student groups. With the iphone and the ipad's tri-axis Gyroscope, the app uses special actions such as left and right rocking, front and back shaking to make each of the different sound effects (e.g. electric guitar sound, wood guitar sound, rock drum sound). After downloading the app from their Apple devices, a few students will assign a musical instrument from the app, and the person who chooses the star will be connected to the device and play the role of the lead singer, so that a "virtual" customer band is easily born! is not highly consistent with the customer target customers-young people (especially after the 00) preferences! Cao Tong said that with the increase of the built-in functions of mobile intelligent terminals, the increasing of creative expression of mobile marketing, the interactive entertainment mode of mobile marketing will be more novel and more expressive.

App game "Snowball Fights"

Mobile marketing based on interactive creativity, if combined with social media, is equivalent to creating an interactive entertainment platform for the target audience with common interests, much more interesting than the interaction between advertisers and people or a small range of interactions. A charity project by Coca-Cola and WWF has used Facebook, the world's largest social media, to advocate for the protection of polar bears. To attract young people to focus on the project, launched a new app based on Facebook friends throwing snowballs, and 7-11 with a two-dimensional code of the cup, we scan the two-dimensional code on the cup can link to the Facebook game interface, the winner of the game will have the opportunity to win the "Arctic Companion double Tour" tickets , in addition, the app also carefully set up a guided content to attract users to visit the WAP page for donations. It can be seen that the nature of the game to disseminate public welfare projects, fun and interesting by the young people like, the most important thing is the scope of information dissemination wider!

From the last year to the three or four-line city, even the more sinking area of the user group application requirements analysis, because of their slow pace of life, more disposable free time, more demand for mobile internet entertainment, while the high cost and mobility of PCs, enabling them to choose mobile intelligent Terminals, Choose Mobile Internet for interactive entertainment. Because of this, pointing the media in the introduction of integrated multidimensional offline channels, including operators channels, terminal vendors channels, mobile phone store channels to achieve application promotion, to help advertisers quickly gain incremental market users, to meet their app acquisition habits of a rice-noodle application distribution platform, Also started last year's game product development and improvement Program. It is expected that May this year, pointing the media veteran game transport platform-"play wireless" will be a new attitude with the vast number of game developers to meet! (The writer is the guide to the Media CEO Cao Tong)