PPLive1 month 1st to enable the new domain name will transform network television

Washington (reporter Li Bin) yesterday, the video site PPLive announced that January 1 next year will officially enable the new domain name pptv.com, the future pplive will become the company's brand, and pptv.com will become the user's network TV new media brand.　　PPLive related responsible person said, with the new domain name opened, PPLive will gradually transform into network television. It is reported that this October, PPLive lasted six months to negotiate a high price of 1.8 million yuan to buy pplive domain name.　　The new domain name will be officially launched next January 1, and the PPLive logo on the website and player client will be changed to PPLive. 28th this month, CCTV built the national network television station will also be officially online. Industry insiders believe that the current domestic video industry competition is undoubtedly increasingly fierce, youku, potatoes, cool 6 and many other competition, but also in succession to finance, but only pplive dare to make the transition to network TV, is undoubtedly to CCTV national television challenge is understood, recently pplive into billion yuan capital, Not only part of the venture, but also the capital injections of the Shanghai municipal government, which is the first time the state funds have been involved in online video.