Pray MH370, then talk about the bottom line of marketing

Wei Jiadong/Wen (micro-credit public: weijiahttp://www.aliyun.com/zixun/aggregation/29802.html ">dong2013)

March 8, Saturday. Women's Day.

Was shocked by the news of the disappearance of the Malaysian air plane in the morning. In the circle of friends, many people pray, the heart is affected, a little pain.

In the afternoon when the CCTV news launched a micro-initiative, many people responded, this is a large media positive energy, in the face of such tragedies, we should release love.

Do not know why, hope that the rescue can be a little faster.

I hope there's a chance.

Life, precious, life, fragile.

Sometimes, we don't know what will happen in the next moment.

At this moment, only pray.

I don't want to talk about marketing today, but in the deep sorrow of so thousands of people, someone sent an ad microblogging, perhaps he is not malicious, but slightly inappropriate.

(Jiangnan Spring Weibo, but quickly deleted)

(#江南春你疯了吗 # Topic, although the participants are not much, the netizen is one-sided or very can explain the problem)

Marketing, I have been hoping to be able to release positive energy, this is my marketing purposes, in my opinion, the minimum of people to have the moral bottom line to do support, there can be for there is no, marketing people should adhere to the bottom line, occasion marketing This method is not suitable for any time, with what kind of language, also need to think about it, Jiang is afraid too worried. A lot of people first time screenshot, after Jiangnan spring Delete micro bo.

Such an event, to the personal brand damage, to promote the brand harmful, outweigh the gains.

To obsessed think of occasion marketing friends say a few words:

1, occasion attention to user sentiment, homeopathy for good;

2, occasion when not all can ridicule, disaster before big bogey;

3, to have the bottom line of marketing, always put themselves as users, think first, and then action;

4, occasion marketing must soon be good? The above example is proof, did not think quickly what use!

To protect the bottom line, sometimes do not always think of marketing your brand, your products, at this moment, you or your brand, silently blessing blessings, better than anything, so that users love you!