Preparation before network marketing-positioning

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Do the market, is to do communication, to communicate, must find the right to communicate with the object. Otherwise, it is "casting pearls Before Swine". Why the online turnover rate is not high? Why did someone come to the website, that is, no one placed an order? Xu Dongjun that the key reason is to find the wrong object.

Again good product, again good model, if cannot let the real demand, has the purchasing power, can the decision person find, wants the transaction, wants to enhance the performance also is impossible.

A contented bee, in the morning set a good goal: today I want to find the best flowers, pick the highest quality of pollen, come back to brew the best honey. So, it was desperate to fly to the flowers, but unfortunately, has not reached the flowers in the bushes, they hit the spider web.

Too many enterprises rushed to the Internet, the result is that the ads have no performance, there is no sales volume, encountered such a situation, most people will simply boil down to: online advertising is deceptive, the network is just a bubble does not work.

The problem is that there is a problem with the target customer positioning, so what kind of customer is the target customer?

Six key factors for target customer positioning:

The establishment of enterprise network profit model

What is the core competitiveness of an enterprise

The positioning of the main customer base of the enterprise

Enterprise Core product Positioning

Product Unique selling point positioning

The key position of internet marketing

Xu Dongjun for you one by one decomposition:

Enterprise Network profit Model setting:

The classification of our products, to think ahead, who to buy, how to sell, customers in need of our products at the same time will choose? We need to achieve the largest and most long-term benefits with the least customer contact cost, and will sell solutions, aftermarket, value-added parts, packaged into product packages, and assemble new profit models. Xu remote saw a sale of environmentally friendly trash bin site, in the sale of garbage cans at the same time, the site also appeared on the Park leisure chairs, flower lawn signage, public WC and other product portfolio sales. Are they done with the least customer contact cost to produce the maximum and long-term benefits of your site?

What is the core competitiveness of an enterprise:

This question is left to you to answer, some friends will say, I have nothing, no diploma, no culture, no products, no brand. In fact, as long as engaged in network marketing, you can always find some of your competitiveness, Xu met a cheap clothing manufacturers, he also said: I graduated from primary school, no diploma, no culture, no brand, in addition to the production of cheap clothes to earn a little money to do what? In fact, he neglected the biggest gold mine around him, He has a factory: at least can be packaged as "factory outlets", which is his competitiveness, we often see at the community Gate, "Ordos Factory outlets" is a living example.

Who is the main customer of the enterprise:

For example, I let Xiao Wang go to the intersection to pick up a male client, Xiao Wang must not be the answer. If changed: I let Xiao Wang go to the crossroads near the flower shop to pick up a man wearing a red suit face long hemorrhoids, hemorrhoids and hair on the male customers. Xiao Wang will certainly say, I saw him 10 meters away. So Xu Dongjun recommends that you record the customer's features when locating the main customer base. This is "Customer model drawing", let the company all know our customers clear image. So we know who the product is to sell more valuable.

What are our angel clients? Repeatable consumption, the relevant products have diversified demand, can continue to consume. There is a sales camera friend, colleagues said hardware is not good to sell, less money, long project period, difficult to return. The needs of customers are government, institutions, banks, military, agents, engineering, etc., especially difficult to deal with. The friend did not deal with several of these clients. He chose the logistics company. Because the logistics company's car will usually install three cameras to ensure the safety of goods, cabs, personnel safety. In the cargo box, the environment is safe. Top of the car, burglar-proof. Select the benefits of logistics companies, money relative to the above industry good knot, the product has the loss can provide late service to allow customers to continue, the industry to introduce more customers. So it's important to choose a customer.

Enterprise Core product Positioning:

The core of marketing is to let customers remember. Core products are not only advertising products, marketing products, it is also the company's "deputies", but also to the enterprise to bring follow-up sales and benefits. How to choose the core product is related to the efficiency of network marketing.

The core product is also lets the customer remember the website "The Memory Spot" where presents the best, how to change the present, how completes the product assembling to produce the bigger value is the enterprise needs the thorough ponder question. Suggest you can look at the Gillette razor, it is a model of product positioning, we all know that Gillette is selling razors, in fact its core products are never sold out of the blade, the blade accounted for the total sales of 70%, and the hilt only accounted for 30% of sales.

Unique Selling point positioning:

Unique selling point is always the magic weapon to win the enterprise. If you are a sell high-end furniture, your selling point is what, you may say, my product is good, my product is expensive, my product originates from France, my product paint n layer and so on, but these selling points are own unique? It seems that everyone is using these as a selling point. But one of his positions is this: only for the world's top 500 to provide custom furniture. There seems to be no need to say anything else, which is a unique selling point.

So, Xu Dongjun thinks, when we are sorting out the selling point of the product, we should give the product an image of righteousness, and use a three-dimensional table to let oneself, the staff and the customer answer: 1 Dimensions: What I can provide, and what is good at. 2 Dimensions: What the competitor is saying. 3 D: What customers want. The 3rd dimension is the most important, you know, the customer needs to solve what problems, which are the customer did not think, but he may need. Oneself say oneself good no use, must let the customer say oneself good. There is an example: the mother and child market many businesses are scrambling, everyone is concerned about the baby before and after the mother will need. Some sell children's clothes, some sell urine is not wet, and some sell powdered milk. And the author sees a website, only sells one thing, and is to the future mother most needs, and is oneself creates the brand, he sells is "the confinement soup". It is said to sell tens of millions of a year.

The key position of internet marketing

This is the last link of positioning, there are good ideas need to be implemented, how to sell through the network, how the network to cover a large number of our information. We need to locate Web marketing keywords. How to position? Find a front-line employee, boss, client to brainstorm. Let's all make a table n rows n columns. All products are listed to simulate the user's needs for keyword combinations, if I sell the treadmill, users will how to find me, these keywords are listed to combine it, what are the key elements? Fitness equipment, fitness equipment, treadmill, home, area, elderly, middle-aged, manufacturers, functions, distributors, portable, province space , gifts, brands and so on at least dozens of elements, it is the combination of the user's needs. such as home portable treadmill, Wuhan treadmill manufacturers, which kind of treadmill is suitable for gifts, which brand of treadmill good, the elderly dedicated treadmill, is not particularly much imagination space. Quickly take out your keyword positioning canvas to comb it, the site will no longer lack of long tail traffic.

The end of the position, the direction is correct, you succeed half. Thanks for reading. Http://www.xudongyao.com