Private medical Choice microblogging marketing let your patients marketing for you

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Speaking of Weibo, I believe many people have played, Micro Bo the greatest advantage is that in a network-free environment, as long as you have a mobile phone, you can publish your mood, even if you are in the incident scene. Then, microblogging marketing for private medical care, there will be different effects, you can take this approach, so that your patients for your marketing, and ultimately to increase the number of hospital visits. Below, I simply communicate with you webmaster, private medical choice microblogging marketing, so that your patients for your marketing.

First, the definition of Weibo. Weibo, or micro-blog (microblog) abbreviation, is a user relationship based information sharing, dissemination and access to the platform, users can through the Web, WAP and a variety of client components in the personal community, to 140 words of text to update information, and realize instant sharing. The emergence of Weibo, for many people, adds a lot of fun to life. The same is true for medical care.

Second, private medical care to choose the advantages of micro-bo marketing.

Strong <1> Interactive, can communicate with patients in time. Webmaster should be very aware of their own private medical care, and, for private medical care, want and public hospitals to find a way out, then, you must have their own advantages. In addition to the technology, experts, specialist and some other methods, but also need to pay attention to the warm service. Because, patients are more like the intimate, if the intimate to him, but better. So, for patients, if you can communicate with him in time, will the effect be better? Then, Weibo marketing is the best choice for private medical treatment. Often on Weibo, and patients with more communication, more communication, so that not only can relieve the doubts of patients, to the patient to form a warm environment. Furthermore, the functions of forwarding, @, commenting, searching and hiding have greatly improved and satisfied the interactivity of microblogging users. An integral part of the interactive marketing of businesses and users.

Low <2> cost. For the private medical profession, it is a kind of low cost marketing way. But it needs to be clear, if you do not have to do micro Bo a CCTV ads more effective, but, micro-Bo is a long-term marketing method, but, micro-blog than the cost of advertising is much lower, is the webmaster you like.

<3> covers a wide range. As of April 2011, Sina Weibo alone has reached the registered population of 140 million people, and, many platforms have launched a micro-blog, such as Tencent Weibo, Sohu Weibo, NetEase micro-blog, Phoenix microblogging and so many, so that, if simply to say that each platform, then, the number of more. Therefore, Weibo is enough to quickly expand the visibility, attention, and a short period of time to the activities of the information in a wide range of communication. Its marketing effect is everyone's concern.

Third, how to let your patients marketing for you.

<1> you want enough fans. Suppose your microblog doesn't have a fan, so who do you write to? So, you have to go more powder, so that will gradually form a customer base. If someone powder you, then you must powder others.

<2> brand building. There are some medical sites in the micro-blog, is always a blur of registration, and then, do not know how to build their own brand, for example, you do micro-blog, you just say your brand much better, people really will be detailed? So, to build their own brand, for the private medical micro-blog marketing, is very important. At the same time, you also need to spend time to take care of micro-blog, can not be registered to put there, so how can anyone consult? For the management of micro-blogging, is generally the company's marketing department of the people responsible is relatively good, because they are accustomed to understand the patient's thoughts, understand their psychology, so quickly understand the patient's needs.

<3> Weibo. If your microblog has a certain fan, then, this time, need to see is your ability. You have to find ways to make your marketing content readable and participatory. This can let your patient feel your heart, the truth do Micro bo. However, many microblogging users, will send some advertising information, a large area of advertising information, will only make your fans into a downward trend, so that the user experience is reduced.

<4> timely reply to information. A lot of time to do Weibo, in particular, the patient may be in the micro-blog @, consulting some questions, but, micro-blog maintenance staff need to do is, to timely answer the patient's questions, if a few days to answer, I am afraid that the patient had already gone, or directly to the hospital for treatment.

Although Micro Bo is a certain marketing information, but Weibo still has some shortcomings, so, webmaster in the use of micro-blog marketing, but also need to pay attention to the shortcomings of Weibo marketing:

There is a limit to the number of <1> fans. Each platform's micro-blog is limited, not unlimited to add, so you have to pay attention to maintain their fans in time, do micro bo marketing choice of fans meaningful.

<2> update too fast. Many people in the refresh microblogging, are large area of the refresh, so for micro Bo is not any good, but it is easy to let your microblog is buried. Moreover, if you update quickly, it will make your patients feel very disgusted, there is a suspicion of advertising, even if it is advertising, you have to do a harmonious.

<3> word requirement. Weibo is usually 140 words, you need to understand that the extra words are not, then, you must note that micro-Bo must be clearly clear instructions to do. Make good use of your microblog words.

<4> Weibo authenticity. For the authenticity of Weibo, compared to the traditional way of marketing credibility is relatively low, many people will have the feeling of hesitation, so, want to do a good job of microblogging marketing, must pay attention to the details.

If you have a private medical choice of micro-Bo marketing There are problems, you can add my qq:331055515, I am Qingdao seo, personal site: http://www.guoqing8.com/, look forward to your accession, mutual exchange. I hope that the webmaster reprint articles, keep links, cherish the fruits of labor.