Provide effective marketing channel for catering industry with the characteristics of Web2.0

Web2.0 mode to gather core users

In the http://www.aliyun.com/zixun/aggregation/3985.html "> > The public comment on the internet is active in such a group, day they like ordinary people work, after work they will go to some different restaurants taste dishes, Then make comments on the web and share your experiences with others. They are the core users of the public comments network, it is they cast the public comment on the core competitiveness of the network. The comments network provides a platform for them to provide personalized subjective comments, and in their "common creation", a variety of views converge, any access to the network users can share the "wisdom of the masses" of the crystallization-this experience not only for the comment network has brought popularity, but also produced value. "Common Creation", "the Wisdom of the Masses" and "personalized" and other words represented by the public comment network "Survival", let the public comment on the network from birth is a typical Web2.0 mode.

In fact, the founder of the public comment network inspiration from two aspects: first, Amazon's book review, it is a more typical reliance on word of mouth things. The other is inspired by Wikipedia. At the end of 2002, when Wikipedia was emerging in the United States, it was already discussing whether the encyclopedia, such as "Wikipedia", which assembled "wisdom of the Masses" could replace Britannica, which I used frequently in the United States, through mass surveys, Scoring for thousands of restaurants makes us feel that this pattern can be replicated in China.

Low cost precision marketing to broaden the catering Industry Promotion channel

The success of the public comment network model in addition to its inherent Web2.0 characteristics, but also it can effectively solve the current restaurant industry has been a lack of marketing channels. Restaurants or beauty salons at present there is little good marketing channels, traditional media not only have high cost, slow transmission problems, and positioning is very inaccurate, the internet for them should be one of the best promotional channels.

Industry like restaurant, 2006 revenue of nearly 100 billion U.S. dollars in size, accounting for about 5% of GNP, it has a lot of profit space. In such a large background, we also see the harvest of their web site profits relative to the impact of the site to show a certain lag. At present, the majority of the public comments on the net profit from three channels, one is similar to Google and Baidu's bidding rankings, by the site's sponsors, the second is the provision of electronic coupons, the third is the content of the site value-added, such as wireless applications, book distribution. Our direction in the future is to seek diversification of the Web site's profit model, to better explore the business value of the site and to create a more effective business model.

(Excerpts from December 7 "Business Week" interview content)