"We are all bad kids" Hot debate, guava new media marketing capabilities have become increasingly prominent

With the popularity of microfilm, micro-movie marketing is becoming a popular brand promotion method nowadays. More and more movie companies are involved in making micro-movie content. However, how to create a fiery micro-movie has become a challenge for many enterprises A big problem. In response, the industry pointed out that in the micro-movie marketing process, you want to achieve the effect of acclaim and applause, the depth of planning behind the need. Recently, Beijing Bird Art Promotion Co., Ltd. invested and filmed. The first domestic micro-movie "We Are All Bad Children" with the theme of 90 Real Emotional Lives released by Guerra Interactive Media was officially launched on May 8. A week after the amount of on-demand break 10 million, for a time now become the hottest topic of youth, the most talked about, the most controversial film. It is reported that the "We are all bad kids" got the important position of recommendation in the mainstream video website platform, such as Youku, Thunder, Ikki Arts, LeTV, and the homepage and channel homepage location brought the super high traffic to the video. It can be said that a good platform location is a hard resource for the transmission of micro-movies, which is equivalent to buying a channel for advertising. The platforms used by "We Are Bad Kids" are equivalent to such platforms. In addition to the promotion of video website platform, "We are all bad kids" also makes use of the popular social marketing tools such as weibo and forums to share various tweets and stills with microblogs and forums along with key users Real-time interactive exchanges, targeted further spread of promotion. Through the three-dimensional spread of this way of communication, "we are all bad guys" since the on-line, by the users of the high degree of attention. On the line three days later, the Baidu index rose rapidly to 50,364, Youku index soared to 214944, ranking Ikea movie VIP hot list, Thunder take a look at the first home paid list. In addition, "we are all bad kids" is also Baidu Post Bar to develop promotion, attracted a large number of spectators onlookers and discussions. At the same time the audience watched the show, he said: "This movie will certainly bring back the memories of the 90s so that everyone can recall those bohemian youth." Yao Jianjiang, CEO of Guava, said: "Good stories, emotional resonance, Popular topics are the essential elements of a successful micro-film. While focusing on creating premium content, Guava pays more attention to the promotion of its works, fully launches broadcast platforms, distribution platforms, social media and marketing activities, At the same time, it also brings fresh visual and artistic expression to the audience. "