Read marketing article "which internet companies are digging men's wallets" feeling

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Seeing such an article, How to earn a man's money, how to better let men and women like consumption, the Internet companies, but also more and more people tend to market common, so that men and women in the mushroom street consumption, see this article, there is a special feeling, After all, the development of the Internet is inseparable from thinking and marketing methods, only good marketing to get the maximum profit, then this article will borrow "which internet companies in the men's wallet" write about marketing stories.

As for men, if women are emotional thinking, then Mushroom street and beautiful said is very good use of this, with some very beautiful pictures to hook up every beauty of the woman's visual feelings, let them feel that this dress also will be beautiful in their own body, which is sensual beauty, but for men, This is going to be a lot more different.

1th: Finding the rigid needs of men

Women are sensitive, men are rigid, after all, the items of passion will be different, then where exactly? Male consumers tend to be digital, furniture, home appliances, sports shoes and outdoor supplies, games and other products, but a survey called the main consumer of the game is also male, according to the American group study said, In casual games, women's virtual consumption of the game is 3 times times the number of men, the prediction of global PC friends, women about 130 million, male for 140 million, the future of these two groups will steadily increase. But the war genre may always be the male world, so the game is always male dominance, this is the eternal topic.

In fact, about the needs of men on the Internet, there are other, although digital control, home appliances and so rigid demand exists, but now there are more real men, such as a handsome suit, free and easy leather shoes, as well as a variety of creative gadgets, for men, sometimes handmade things will be more sensitive, And these needs may be around you, unaware.

2nd: How to do standardized products

In the original, "male-dominated network media and communities are discussed in the commodity itself and the use of goods: PC; As the saying goes, 工欲善其事, prerequisite, male users more focused on the "device" and how to use a good "device", male shopping is directed at the goods, in the process of shopping is very easy to impatient, so to give him the shortest path and clearest display, let him the fastest next single checkout "

In fact, on this point, also very good description of the male interest, men are more inclined to standardized objects, shopping need faster convenience, no woman for a sensual dress hesitation, need is needed, and there is no other, so we design the site, especially the digital class, Be sure to make the website function simple, and in the goods bar must be as perfect as possible our description, to do every item is not missing any parameters, for the function of the introduction, but also more need to elaborate these introductions, sometimes in the Web site in a number of things in the manual will make the product more trust, and thus buy.

3rd: The vertical category of men's Web site is not workable?

"Men's, standardized products + simple consumption process, it seems that the natural Internet consumer products." There seems to be few successful cases of the vertical category of menswear Massamasso to NOP. Sock Business website Cotton Network CEO Lin has complained that because the cotton network before the operation of more than male supplies, it is almost impossible to bring a high frequency of purchase, and the male two times spread is very poor "

Indeed, for men, the industry, any of the items inside have a certain emotional market, such as buying a suit, such as men's stockings, such as men's ties, although these will generate traffic, but these flows can not better meet the needs of the second purchase, on the one hand, after the purchase of the men with contrast, In particular, if you see the same products on a website, the price drop will make them disgusted, and men's trust is very high, as long as there is not qualified, then the next time will not come again, this is a must consider.

But the author feels, the man still has a certain chance, after all, now the industry is so brilliant development, men is also a huge consumer market, in this kind of business, what is the man's eyes? Gentleman, noble, calm, etc., the general high-end business people on the brand of clothing has a good dependence, And such things can foil their taste, so if you want to seize this market, so long must investigate the needs of men, for apparel needs, what exactly?

4th: Ideas for women to push, men to pay

Favorite is such a point, let a mm pull the GG to pay the time, "the husband or boyfriend received the message, you can choose to agree to pay." This way of shopping because most women are initiated, male payment and is dubbed "spoiled", this payment also slowly into their own life, after all, if their own that MM sent to the consumer orders, do you refuse? Obviously not, so this consumption pattern has recently sprung up, in the masculine today, Women are also one of the drivers of men's consumption.

This, and in a variety of men's platform, there will be mm for their husbands or boyfriend shopping, these shopping is also an opportunity, after all, now women also want their own that a handsome, collocation, so, when there is a site like this, but also another kind of publicity, that is for their other half to find a matching consumption opportunities.

5th: First do the community to do the electricity business

"Of course, men and women have a huge difference in shopping behavior----men have a strong motivation, women are more ostentatious and altruistic. Men are relatively fluent in information flow, willing to try new things, while female bosom is more loyal, like to do shopping feeling. However, this is not a male exclusion to share, for automobiles, digital products, male "technical community sharing" is an important force to promote the purchase.

First do the community after the electricity quotient, see this, I can not help but agree, because now the community of the platform to become a power trader will have more advantages, especially for men, the stability of a community, it is easy to form on this platform impulse consumption, and stability is higher than women, community and electricity business is a family, for example, " The character of Blood and iron June now about 50% of the flow from the blood community, from the community to the mall to form the order conversion rate of about 0.2~0.3%. Daily order volume on average more than 200 single, winter about 400 single/day, customer unit price 1700~1900 yuan. Summer about 100 single/day, customer unit price 600~700 yuan, peak reached over 580 single/day. Repeat purchase rate reached 70%. “

The iron and blood products are made on the basis of the blood-iron community, above the consumption, can be seen in men's consumption power, in fact, men are interested in their own things still have a certain ability to buy, as long as you can meet their points of interest, then nature can find their own.

Well, about the emotional consumption of men to write here, I hope that every site is a good analysis of the male consumption view so that we all look forward to the consumption, Nanjing Decoration webmaster http://www.njwxzs.com/, starting A5, each webmaster friend of the network to understand different, But there is a dream.