Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
with Yahoo 1 earlier this year. The domestic search market is surging after a 200 million dollar takeover of 3721 companies in Hong Kong and a strong foray into China's search market in the middle of last month. Yahoo founder Jerry Yang said in Beijing that search technology will be the most important power to change traditional internet browsing and business practices. Baidu Marketing director Bi Sheng that after the "attention economy", "eye economy", "search power" economy is emerging. Search engines are becoming the most influential form of virtual economy.
Taurus Business Rapid growth
Yahoo in the first quarter of this year, the search business has become the Internet industry's most enviable Taurus business (market size and profit in tandem with rapid growth), the first quarter of this year, the company's profit of 1. $100 million trillion, which is one of the fastest-growing businesses in the 47 million-dollar period last year, and the search business has been the most rapid in its growth, with One-third of its online business and revenue from all offline businesses coming from search.
domestic statistics show that last year, domestic search and related market size of 500 million yuan, a 143% jump in the previous year, is expected 2006 ago, the market will maintain more than 70% of the rapid growth, the overall size will reach 3 billion yuan.
face such a tempting cake, Yahoo, Google, Microsoft and Baidu, 3721, the domestic three portal sites (Sina, Sohu, NetEase) and other domestic and foreign Kennedy Wenfengerdong, have joined the competitive advertising business and search ranking services in the competition, Figure out the search business as a profit point for the future, before SMS revenue reaches the growth limit. At present, Google, Yahoo and Microsoft MSN covers about 70% of the world's search market share, while at home, Baidu still occupies the market's first leading edge.
Click Gold Network Economy
"Click Gold" is the biggest feature of the search power economy. Baidu Marketing director Bi Sheng gave a few examples: if someone in the "Baidu" search page in the "hit number", and click the results of the search in Beijing Sihai Shengda technology company, then the company will pay Baidu 10. 03 Yuan. In fact, there are more generous than the Sihai company, for example, the search for "switch" appeared in Shanghai German network companies are clicked to pay Baidu 24 yuan per click; Search "Chemical equipment", click on the Wuxi Snow wave riveting welding factory-filler factory, the factory is required to pay Baidu 13. 23 Yuan.
according to the introduction, in the scale of economic times, search to find business opportunities is the company to use the Internet to win the secret. Search bidding ranking service refers to the enterprise in the search site to register their own product or service keywords, when the potential customers search for the corresponding product information, the enterprise site appears in the search results eye-catching position, and the actual number of clicks paid. At present, more than 60% of the U.S. enterprises in the use of PPC services, domestic use of competitive service companies now have reached tens of thousands of, compared with the same period last year, increased three times times.
statistics show that of the current 80 million Chinese Internet users, 87. 6% of the users learned that the new site is mainly through search engines, 65%-70% of users click on the search results will choose the top 10, users use the search engine's purpose is very strong, click on a company's web site links, it is possible to purchase behavior. The more likely you are to get a user visit and eventually trigger a trading outcome, the more rewarding it will be.
favored by SMEs
because the search price ranking service is based on the actual number of clicks paid, no click does not pay, so less investment, good results, high returns, is very suitable for small and medium-sized enterprises to conduct network marketing. This from Yahoo China and Beijing 3721 at the same time set up a small and medium Enterprises division can be seen.
at the same time as Yahoo China and Beijing 3721 SME Division general manager Rui said that I tens of millions of of the state-owned enterprises, how to sell products to more users is a very headache and can not be faced with the problem. The use of traditional promotional means, whether in the media such as television and newspapers, or in outdoor signboards, there are great regional and time limitations, by contrast, the use of search engines to promote enterprises and products, not limited by time and space, the scope of radiation wider.
Bi Sheng revealed that this year, in Baidu registered bidding rankings of small and medium-sized enterprises showed a large growth trend. The survey showed that 85. 9% of customers think that competitive ranking is very helpful to business development, and more than 95% of domestic users find product information online, will see the results provided by Baidu. For small and medium-sized enterprises, users search the initiative to find their own site, the equivalent of their own products and services through the search engine directly provided to the target customers, targeted and purposeful extremely strong. Network Marketing has provided an excellent opportunity for the development of SMEs in China.
