Search engine marketing of Guangzhou Network Marketing Service

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Search Engine Marketing: For short, SEM, according to the way users use search engines, the use of users to retrieve information as much as possible to transfer marketing information to target users. In short, search engine marketing is based on the search engine Platform Network marketing, the use of people on the search engine dependency and use habits, when people retrieve information as much as possible to transfer marketing information to the target customers.

According to People's search habits of search engines, can be divided into four steps:

Information included: To use the search engine platform for network marketing services, the most basic is to let our network marketing information is indexed by search engines, which is a very important search engine marketing step, but also the most basic step. What factors should we pay attention to in our network marketing information?

First: To ensure the effectiveness of information, because the information will eventually be included in the search engine, to ensure that the authenticity of information and interactivity conducive to the positive dissemination of information (do not let information become negative information)

Second: Guarantee the keyword density of information. How to let the information quickly be indexed by search engines? In addition to ensure the original information, but also to increase the density of keywords (and the site internal optimization is almost), increase the network marketing information by the search engine included the probability.

Information ranking: The originality of network marketing information and the increase in the density of keywords are to improve the ranking of information in search engines. Only a good ranking can increase the chance that information will be clicked by the search crowd.

Information clicks: Information is also a process of information dissemination, only in this process, the search for people to focus on the network marketing information, to increase the understanding of information, to have the opportunity to produce the desire to consume.

Click Conversion rate: This is the search engine services, the most difficult step, but also the ultimate goal of search engine marketing, how will the click into an effective consultation? The answer is the search for the search group of information, search engine marketing, information is the enterprise and potential target customer communication is a very important link. Whether the information resonates with the search crowd. Let the search crowd have the desire to do the next step, then only let him see the information and his needs match, so he will continue to understand the information and brand.

In short, enterprises or network marketing planners in the search engine marketing planning, must pay attention to the quality of information, to promote the inclusion and ranking of information, and finally to think about how to search the community to convert the search habits to effective advice. Only in this way, the effect of search engine marketing can play its effect.

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