Search Marketing Way: Quo

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

On the afternoon of April 20, the salon, organized by the Network and marketing department on the theme of "Search Marketing new language", was held at the high-end club in Lujiazui. Although the day misty rain, but the novel theme and heavyweight sharing guests, or attracted from Ping ' an group, McDonald's, Toys, bazaar, Dream, mother, Ailley, Yembo Diamond and other well-known enterprises of more than 40 market participants.

For the Enterprise Marketing department, the search engine is an indispensable marketing platform. and enter the digital age, the search platform has a new change, the search technology is facing new innovation, social media, mobile Internet, e-commerce and other new media industry development, for market people, need to understand these changes in time to develop a more effective marketing strategy.

Matinghang, incumbent network chief Strategy officer, he has 12 Internet industry experience and network marketing experience, has been in Alibaba, Shopex and other companies as senior management positions, search engine marketing has in-depth research and exploration. As the first sharing guest, he starts from the enterprise to carry out the present situation of search marketing, analyzes several factors of marketing search marketing effect, and combines the characteristic of mobile search and social media to analyze and judge the trend, and win the applause from the audience.

Ma always think that the search engine marketing has already entered the "ecological era", this era emphasizes the content of texture and optimization of the natural harmony. Therefore, SEO marketing thinking and management become more and more important.

How can search marketing be more effective? First of all, we should set up a perfect website analysis system, the marketing effect and the specific channel source for accurate tracking, and on this basis, and constantly adjust and improve the search marketing strategy; Secondly, in the process of implementation, SEM and SEO should be organically combined. For example: The use of SEM quick features to do ROI testing, combined with SEO strategy to reduce the overall advertising budget. Search marketing is one of the most cost-effective marketing methods in internet marketing, not only can be embodied in the brand-oriented, but also good to do sales transformation, so large SEM marketing must grasp a good combination of SEM and SEO.

In the salon, he also shared how to brand and sales for the two different marketing purposes, to develop more reasonable KPI, as well as SEO in the search engine brand marketing key role and specific implementation strategy.

Bo, current Ctrip Travel Network search marketing Director, 04 began to join the Internet, is also a man of search marketing, the search marketing for large-scale Internet platform optimization and marketing strategy, the nature of different media marketing and development trends, has unique insights. As the special guest of this salon, he talks mainly from the search platform, and focus on the enterprise's own search department and find suppliers to outsource how to choose, choose the subcontractor how to carry out KPI assessment, such as party a more concerned about the topic of the exposition, sharp view, sharp attitude.

Salon in the back half, including Easy Dot network founder Yu, easy SEO director of eye hunting, independent SEO Consultant boson, including many search marketing experts conducted a group of questions and group discussion, on-site guests for the enterprise facing the search dilemma and experts have extensive and in-depth discussions.

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