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Whenever has stepped into the birthdays, the same age, everyone began to know how to save, live. While economic capacity is rising steadily, consumption capacity is already shrinking. And just graduated from college, but broke out a new concept of consumption. As an enterprise, how to grasp this group of potential customers, how to do a good job marketing? And we share:

Different characteristics of the various stages of the

The specific refers to the 90-99 small partners born. Divide these 10 years into three stages.

90-92 years of living: to complete the school to the social life of the transformation, become a near future enterprise main customer base.

92-96 years of living: into the colorful university period, it is this period from the family, began to contact a variety of brands, gradually form their own brand concept, consumption concept. This stage can be said to be the important foreshadowing of enterprise marketing. Do a better job there are cosmetics licensing DHC, through the application, everyone can get a free brochure and trial products. Many college students through this channel to understand and love the brand.

96-99 years of strangers: is about to break through the university Entrance Examination Bridge, the enterprise to cultivate potential consumers of the important battlefield.

May be in many 70, the eyes of many problems, such as money worship, hedonism, selfishness, pragmatism, openness and so on, but we also have to admit that there are their characteristics, creativity, imagination, action is strong dare to try, pluralism and rationality is their label.

The subject pays attention to the personal privacy, but also wants to obtain the identity feeling. They are in micro-blog, space, micro-letter to bare their own voice and life, with a new network social way to gain identity and comfort. But if you peep at what he is unwilling to tell you, they will boldly denounce it.

Such a personality to the enterprise marketing has brought a lot of convenience, from the direction of large data marketing, potential customers automatically provide a lot of business clues, not only told you "what customers want" also told you "customers do not need anything."

"Live in the Present" is the magic weapon of enterprise marketing

At that stage, they all have a common trait. Their outlook on world, values and consumption are in a crucial period. If enterprise marketing can intervene from this time, it seems to inject its own genes into a budding seed.

Because of the current era, pay attention to consumption, promote consumption. Living in the present is the slogan and life idea that everyone enjoys. The influence of the same. Also extended to the life of consumption, as well as their own work career.

Opportunities are on the Weibo, micro-letters and their various media outlets. Through the continuous progress of information gathering technology. We can publicly PR this data. Get the business opportunities that your business needs. And through these clues to "cast" for marketing.

For example, 51 search network (www.51sole.com) as a business-to-business enterprise, the current main customer groups are mainly small and medium-sized enterprises, and these business owners are mostly whenever, even forums. Some don't even know much about the Internet. But we are nurturing our future clients. Interact with future business owners through the emerging social networking platform. For example, young generation, focus on entrepreneurship. Send them the idea of corporate network marketing, and let these people understand the benefits of online marketing and share the success stories of online marketing.

Young people are characterized by the acceptance of new things and the courage to try. Through this open network platform, we continue to absorb our potential customers and bring them advanced ideas. They will be our loyal customers in the future when they become the beam of the society.

4 major marketing principles to share with you:

Happiness: The ease of the past, do not like long-winded nagging and preaching. Therefore, when marketing, we should pay attention to the transmission of happiness and positive energy, such as through interesting stories, creative ideas to get their approval.

Reason: The general more precocious, for a lot of things to see more rational. For many marketing concepts hype transition also know. So you can't seduce them in bad old-fashioned ways that will make them feel cheated. So we're going to share real cases, to teach them, and to encourage them to do what they want to do to transmit to them our ideas.

Share: The above two points are all achieved through sharing, which is enough to illustrate the importance of sharing. Through our sharing with the students, get the recognition, and then we can get the automatic sharing between the children. This kind of word-of-mouth or spit-type communication for our business is a propaganda. Word-of-mouth is not always good, and spitting is not necessarily annoying. Enterprises to open their own communications platform, allowing comments, can be more than the acceptance of the other.

Experience: in marketing hollow mouth say is ineffective, invite them to participate in our activities, bring them not only the concept of products. Trial。 and bring them healthy, positive ideas. Such experiential marketing is especially effective for a young person who dares to try something new.