Search the net: strong marketing gradually away from precision marketing gradually formed

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Traditional strong marketing makes it hard to eliminate the resistance.

We walked on the street, a deluge of leaflets; Always make people messy for a moment. This kind of hard marketing in the early stage of market reforms, because we have access to information is too little, suddenly have the initiative to come out to tell everyone what I do, attract people naturally more, advertising effect of course good.

The strong marketing first brings the people to resist the emotion, and this kind of sentiment can spread quickly, even affects the intention customer base. This is called Word-of-mouth. For example, a beauty salon component of a telephone marketing team, every day non-stop call to various groups of people, whether or not they need to start selling their own beauty products. People who receive a call naturally have an aversion to emotion. Even people with cosmetic needs will be rejected because of resistance. And this refusal spread wildfire. Like Amway, insurance is also typical of this category, the product itself is good, but because in China, the sale of people to sell the way people avoid and far.

Network strong marketing flood reduce network name browsing experience

Once again since the Internet, search engines, Taobao these tools, consulting has become a full-scale outbreak of the trend. People every day in the various kinds of windows in the Internet to see a lot of clutter of information and advertising, tired of

Precision Marketing The first step: positioning and maintaining the intent of the customer base

In the early days of strong marketing, many businesses have acquired a lot of customer information. With this large number of data to do the basis, the use of data to analyze the intention of customers, the intention of the customer base for accurate classification. And some emerging companies, or soon after the establishment of the site does not have the initial data is not the advantage, but must start from looking for customers. But this search is not blind.

On the web, you need to look for valid registered users. For example, I have been in a real estate site I want to look for the house, then the site will be through text messages and other ways according to my intention to convey the availability of information to me. and establish a good relationship between supply and demand.

There is also a more flexible marketing of precision. For example, milk powder suppliers specifically open the site through the release and nursery-related counseling to attract their own customer base, or the use of regular phone calls to mothers to teach parenting experience, through these ways to give mothers to the brand gradually, and this kind of goodwill is long-term solid.

The second step of precision Marketing: to organize the information into a reasonable layered guide customer base

The simplest example, in the real estate sales company's doorway can now see a side of the glass is posted on the rental information, on the one side is the sale of room information, classification is clear and simple. So the people who want to rent the house will go to the side of their needs and will never go to the sale of information. Sales staff According to such a simple action on the classification of customers, and then proceed to the next step of the special rental sales.

For internet marketing, there are more ways and better technology to achieve precision marketing. Search the Net (www.51sole.com) in this respect to do a very good example, we have been committed to your comprehensive solution to the marketing problem, in the marketing process, the first step is to optimize their own web pages. In the implementation of attracting a lot of traffic to do is also a lot of what the site does not do is diversion. The different intention of customer base to the information page he needs, this step need to do simple, let a person see the know. Instead of shrinking in a corner. The intention customer base through the classification to find the information or forum that you want to see, in this one forum can import the related advertisement in the side. So the conversion rate of advertising will improve a lot.

In addition, through the classification of consulting, set up into different channels. Let netizens subscribe to the channel they need. This approach avoids the process of unsolicited questioning, avoids resistance and turns customer classification into an interaction that is more human and more interesting.

Therefore, different times bred different marketing methods, strong marketing must gradually fade away, and precision marketing is the era in line with the needs of the marketing approach.