SEO death false prophecy for whom the Bell tolls

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the "Baidu earthquake" after the Chinese seoer "survival can not, dead unwilling" dilemma, "SEO will perish in two years," the prediction caused the industry's concern and heated discussion. But this is a "pseudo problem". Because for individual seoer, the important thing is not "SEO will perish in the future"--Individual SEO "death" is happening every day; The important thing is, how can we through SEO this kind of marketing means, reach our own predetermined goal, let our website live better, this is the crux of the problem.

Is SEO really going to die in two years (web picture)

There is no denying the prophecy that "SEO will perish in two years" has its reasons, long tail theory that no matter how the dominant market today, hoodwink, hot, will certainly gradually become tomorrow's "long Tail" (chicken ribs), search engines will not be exceptional-yesterday's Google China is proof that, in a few years time, From the Chinese search market leading to the "tasteless, tasteless" "Long Tail" (chicken), this once again reminds us, "put all the eggs in a basket" is not good, no matter how the basket chipboard insurance.

Also, SEO is too dependent on search engines. At present, the search engine is almost at the peak of development, the user group to expand the space is getting smaller, that hope to do SEO, search engine can bring unlimited user's fantasy is not realistic, and at the peak of the development of the search engine, now more emphasis is "stability overriding", Large-scale innovation is almost impossible, in the face of geometric growth to deal with the Web page and a lot of "content is just meaningless interspersed keyword" cheating, search engine appears more and more powerless-I am afraid this is the "Baidu earthquake" still oscillation is the root cause.

More deadly is, because the search engine commercial flavor increasingly strong, more and more mature, taste more and more "Diao" netizen to search engine result trust degree is decreasing, the quality of search engine import flow is declining continuously.

To sum up, whether "SEO will be in two years of extinction," the prediction is true, we can not "Kezhouqiujian", "Wait for", put their own site all rely on SEO, pinned on Baidu and other search engines on our site affirmation. Must be based on our own website to promote the ultimate goal of marketing, in the grasp of SEO this popular marketing approach at the same time, and constantly open up new Web site marketing channels, to play the site marketing combination boxing, can really our own site to do strong.

But at the same time, it must be stressed that even if the "SEO will be dead in two years," The prophecy is true, nor should it be a good excuse for our failure-"I also, not the war of the Dead". What we have to ourselves is: "What do we want to achieve through SEO? Why didn't we reach our intended purpose?"

In fact, search engine marketing is only one of the most effective marketing in the network marketing Method-if we can not continue to improve our network marketing through the SEO level, then even if the "SEO extinction" of the prophecy to come true, but we can not "change the way of marketing" will be able to easily succeed- Because any marketing approach is interlinked; even if "SEO really from the end", the search engine has become a "website marketing long Tail", but as long as we grasp well, a period of time can also bring a lot of traffic to the site-think that year, volunteers weapons and even less than the North Korean People's Army behind the weapons, Do not also let UN troops from the Yalu River back to the "38 line" it?

Just two days before the "SEO Death" Prophecy was published, I participate in a friend with the customer's SEO orders to negotiate, the other side of the question: "I consulted a lot of SEO company and website construction Company, and you, they are committed to SEO Baidu home page, but also, some of them offer lower, Even some construction station company also packs 1-3 months website keyword rank, I hope you now tell me, why should I choose you?

This question is very sharp, but it is also the vast majority of seoer must face, but always can not really confidently give a convincing answer to the question.

Indeed, all the seoer are the same SEO principle, the same Baidu keyword rankings, the same "copy collection Pseudo original" and "hair outside the chain, the spider"--why others accept our services, especially in the absence of price advantages.

This is the crux of China's SEO industry, we completely take the SEO as a technology to live-is the SEO technology is very important, but in a more essential sense, SEO technology is only to achieve the SEO marketing program means only.

And even the most sophisticated military products, Russian military experts also do not simply emphasize technology, but emphasis on "system integration", "like to do cosmetic surgery, to change a nose, not light to consider the nose itself, but also from the face of the overall integration to consider".

So Zac said: "Seoer is a marketing person, not a technician." and Baidu search engine engineer Lee also in the "recommend a book" Post to Seoer solemnly recommend David Ol "a confession of an advertiser", he said: "I know a lot of people in order to better sort, from the search strategy point of view, do a lot of ' optimization ', but less to take into account the searcher's psychological and behavioral decisions." ”

Because more seoer, stationmaster all will oneself treat as pure technical person, repeat the same technical step every day and again and again, never in the SEO practice, through own groping, really do "the Marxism Principle and the Chinese revolutionary practice unifies"--in the same SEO practice, Find enough to make us different from the unique selling point of others, the formation of their own unique SEO methods and even SEO style. Because of this, our website optimization has always been unable to succeed, our SEO services can not really get user trust, domestic SEO industry as a whole into a survival must not, the plight of the unwilling to die.

Therefore, we do not dwell on the "SEO is not extinct" such a "false proposition." Importantly, we must reflect on whether our SEO objectives are realistic, reflect on our SEO concept and whether the SEO method should be further adjusted, if these problems really get a good solution, our SEO and other promotional means can be truly successful. and whether "SEO is extinct", we can make the best use of our own advantages, do a good job of marketing website promotion.

Otherwise, such a bell is really for us and Ming-even others seo still do the wind, but we have to a bitter curtain call said: "The sun will rise tomorrow as usual, but the sun is not ours, we are going to die" (This article by SEO Yunnan original starting, reprint please bring the website http:// www.gouyn12.com/cnnet/316.html).