SEO Five kinds of common misunderstanding: must overcome the randomness

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Today, a variety of SEO companies have emerged, each company's technical strength is different, for a novice SEO, will certainly be in learning to operate the whole process of making a lot of mistakes, break into one another misunderstanding. In order to SEO more clearly understood by everyone, but also in order to shorten the implementation of our Search engine optimization project time, and better serve the corporate web site, we have summed up the following five kinds of common misunderstanding, I hope everyone will pay attention to!

Misunderstanding one: No clear purpose of the project

SEO is only a result of the overall marketing strategy of the site. If the simple analysis of SEO, will make the site overall marketing is too casual. Therefore, in the initial SEO marketing strategy should pay attention to SEO and the whole marketing environment combined.

SEO is just a means, is a Web site marketing strategy, the end result of the purpose according to the market. For example, according to the entire core market to launch a product, its core marketing concept can be "rapid expansion of market share, walking in similar products in the forefront of the market brand image." "Therefore, search engine optimization aims to" occupy the search engine keyword ranking of the front-line "with this clear purpose to enhance the page display rate. We will be able to start the right SEO strategy and project implementation of the specific methods.

Myth two: Using a single search engine ranking to evaluate marketing success

Although some keyword ranking means to bring to the enterprise a certain amount of customer traffic, but some good rankings of the keyword is not necessarily to the enterprise in the overall sales of greater profits, not to mention a large number of orders and brand benefits of expectations. SEO Project planners should first realize that the focus of marketing is to balance all factors to achieve an overall marketing considerations.

Myth Three: Select a single search engine (only in a tree)

As the saying goes, "radish greens have love", whether it is the SEO practitioners or ordinary netizens, whether white-collar or IT company president, everyone has different search engines have a variety of preferences, like I would like to use Google, of course, Baidu is currently the majority of people have been accustomed to the choice. However, SEO practitioners should not be so narrowly chosen for one SE. If it is a foreign trade company, you'd better choose Google to do relevant work. If the product for mainland users, you can consider Baidu and other local search engines.

Misunderstanding four: Focus on the main words, not too concerned about derivative words

This is a relatively easy mistake. It seems that the main keyword ranking up, all SEO work has been completed, far from this. Just imagine, when a potential customer with a desire to purchase through the search engine to understand the corporate web site, you think customers will only search a main keyword? Instead, I feel that a potential customer with a desire to buy will properly ignore the main keyword and search for derivative words to understand.

For example, I built a Jiantao website, through the provision of writing services to gain some benefit. But the real partnership with me is not those who search for "Jiantao" in search engines, but those who are really negligent in their work, they will search the search engine for "job negligence Jiantao", so as to enter my website browsing.

Misunderstanding five: must be a friendship link

Many sites think that getting a lot of links is one of the key to SEO success, in fact, access to quality links is absolutely good. But the link is not absolute, after my long-term observation, Baidu, Yahoo and other engines to pay more attention to friendship links, and Google and Sogou do not value. In addition, links often appear, the other side of the chain of the situation we often go to detect. And we also can not get the other side of the site is not a horse and other bad behavior, so the development of the site and the cause of many potential risk factors.

And we SEO the fundamental goal is to obtain high-quality traffic, Friendship Link exchange is never the purpose of getting traffic, but to increase the number of Web site communication, increase in the engine exposure. In fact, SEO related to website marketing, the implementation process is a systematic project, I do not object to you in the process of SEO can be appropriate to do more to try, but when some enlightenment, we must overcome the arbitrary, really targeted to carry out the work.

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