SEO optimization psychology: From the user needs to do optimization

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SEO is to do the site to enhance the user experience degree or to enhance the ranking of the site, before the two may have some contradictions, because a good experience degree of the site is not necessarily able to achieve higher rankings in Baidu, so many webmaster desperately to get black hat optimization, Now with Baidu algorithm more and more intelligent degree of high, is in 2013, updated a number of algorithms, such as Green Luo algorithm and second generation, pomegranate algorithm extremely second-generation, original spark program and so on, are committed to improving the high user experience degree of Web site weight analysis, so as to achieve user experience degree and site optimization consistency.

Baidu is the constant innovation of the algorithm, and the future direction of development is also to enhance the site user experience as the core, so now do site optimization, you need to further study psychology, so as to master the needs of users, and then from the user needs to optimize the site, you can achieve a multiplier effect.

Mining User Potential requirements

The user's potential demand is actually the website's biggest profit power source, the key to achieving this strategy is to analyze competitors, from competitors to analyze their own sites and competitors, while implementing the definition of differentiation, so that the site's target users have a clearer distinction, and then combined with this part of the user group to innovate new concepts, and focus on the potential of the user group to promote, so that users have a more comprehensive understanding, so as to get through the user experience, innovative independent website brand.

Eliminate user concerns

The ultimate goal of the site is to achieve the user's conversion rate, but the user before conversion, often on the site's products or services have a lot of doubts, then how can we eliminate the user's doubts? This is actually the core of website optimization. Website content construction is the key to eliminate users ' doubts, write content to pay full attention to the user's doubts, the product or service may be the question of a full range of analysis, including the other user's own, through the three-dimensional content analysis, coupled with original content, it is easy to let users believe that Because the original content is also easier to get the collection of Baidu, to get a better ranking, this will undoubtedly also be able to effectively increase the trust of the site.

Brand optimization strategy

On the Internet people pay more attention to the brand effect, in other words, the brand of intangible assets in the Internet environment will become more obvious, so in the Web site optimization should pay attention to brand optimization strategy, this is a long-term process, optimize the staff through the Web site design and framework of the structure, coupled with professional brand marketing, Pay attention to the clustering effect of the brand, if your site can be in a lot of brand sites are recommended, then your site can have the brand effect. So from outside the chain construction must pay attention to this brand effect, pay attention to and those brand image very good website promotes the outside chain construction, even uses the friend chain the way to enhance the website image.

In addition, the site optimization also need to follow the user's interactive psychology, micro-bo, micro-letter is the key to the popularity of the interaction has been a comprehensive embodiment, so in the site optimization to focus on the timeliness of interaction, as well as through the organization of interactive activities to continuously enrich the content of the site, and If the user needs are met, then the site will be able to increase the attractiveness of users, but also to obtain the recognition of Baidu. This article by www.nfrencai.com China Talent Net First A5, reprint please keep the link source, thanks!