Seven simple ROI methods for social media marketing

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I often hear businesses worry about tracking social media. Now, there are a lot of tools on the market to evaluate what people say about your brand, but what about ROI? Companies spend a lot of time sending Twitter messages, posting posts, adding social media features to online advertising campaigns, and asking, "What can my organization get?" On the other hand, "Don't worry about tracking social media." If you understand how to integrate tracking and analysis tools, social media is the easiest way to track ROI. The ROI of social media can be tracked by clicks, flows, and inputs.

You can also track the actions and behavioral values of social media. If you pay for advertising, what is the value of these impressions, clicks, and browsing rates? Here are some ROI methods for social media:

-Friends, fans and followers. What is the cost of getting Facebook fans or Twitter followers? Research has shown that long-term social access is very valuable.

--social sharing. How often do people see your banner or click on a landing page? If a Facebook fan has an average of 138 friends, each user clicks on the Facebook share list to get 138 impressions. Where did you get your Twitter messages?

--Video playback. Promote video pages on YouTube or create a YouTube channel. Don't forget the value of the user watching the video.

--Comments and participation. Is there a high level of engagement on the Facebook page? What kind of dialogue produces high-level reactions and participation?

--web browsing. I personally think that a web browsing of social networking sites equals a page view of your site. People interact with your content and branding online. Analyze how much web browsing your online media has developed, how much a web browsing is worth, and which is the value of your Facebook fan page or YouTube channel.

--Flow and revenue. You can track these important methods as you track your email, paid search, online media, and so on by simply tracking links and network analytics. Follow the links using bit.ly and other URL abbreviations.

--Phone call. In the social chat activity may use the specific free number, according to the website Access user refers to the URL, automatically starts the free number. Of course, you can also use the technology with flags, paid search and email.

(Original: March 16, 2010; Compiling: Song XI)