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With the development of E-commerce, open shop seems to have become a popular, every day there are countless online shop, but the operating shop is not an easy thing, in addition to sincere and hard work, we need to know how to promote our shop. I also often with a lot of open shop friends to discuss the promotion of online shop, quite experience, here with you to share.
About the shop promotion I summed up 15 promotion methods, here for you detailed introduction, I hope that friends in the store, especially novice can help.
1. signature file. After the opening of the shop, where does the customer come from? Posting on the forum is a practical and affordable solution. At the same time, remember to put their own user name of the signature file, set into a shop introduction or link, in all of your mailbox to set the signature, put your store address on it, and then use text to describe. This way, when you send a letter to someone else, the advertisement is distributed.
2, links. Shop after a period of time, you can contact with other people's shops, exchange friendship links. Through the exchange of shop links to form a small network, can enhance each other's influence. Try to choose and you are not the same category, on the one hand there is no competition, on the other hand, can be a good mutual promotion.
3. Joint promotion. Simple friendship Links, the role is limited. And if a few sellers cooperate, engage in a joint promotion can play a different effect. Find complementary stores as much as possible. For example, photography books monopoly and digital camera store cooperation.
4, learn to seize every opportunity to publicize. Some buyers like to buy the way, then you can go to see buy a market, no matter where to see other people buy things, just and you sell is a category, then you can give a message or send a messenger.
5, to be a careful person, more participation in activities. Many of the Consumer-to-consumer site will have some promotional activities, at any time to discover these related activities, pay more attention to the latest developments, and strive to make good use of these activities, such as: essay, bazaar activities, you can sponsor prizes, or donations, so that more people know you.
6. Join the business Union. There are many benefits, to know a lot of sellers, the leader will regularly organize meetings or training exchanges, to improve their visibility is also helpful.
7. Use some shopping forum. For example, I love discount nets, marriage communities, their store information to stay on top, will bring a small flow ah!
8. Use comparison shopping website. Compare shopping to online shopkeepers, is also a platform to display their commodity information, this comparison shopping site to increase the comparison of features and vertical search technology, can let our products increase exposure opportunities, and we need to do, only to these sites to submit our store related product Information list is OK.
9, you open shop online, your family know? Your classmate, your friend know? Be sure to tell them the first time. Go to Alumni to leave a message, let the students and you share the joy of opening the shop.
10. Search Engine Marketing
Search engine marketing is divided into two kinds: free and charge. Shopkeepers can consider whether the charge according to their own situation, but the free method needs to understand, about search engine optimization article author wrote a lot, want to know friends can go to the author online to make Money blog look, more exchanges.
QQ, Wenwang to enhance the flow of shop
According to the author observes this recruit is very effective, that is uses the QQ, the Wenwang to advertise, directly brings the IP to be completely possible and is true. Once a friend put a gossip news in her shop space, and then in some QQ, Wenwang on the release of about 10 minutes to get hundreds of people browsing.
Before doing this thing, you need two prerequisites: Shop space every day to update the readability of more powerful articles or to attract people's articles, online shop has a sufficient number of information, people can not only give a dish, to let people shop space desire.
12. Make the advertisement of the soft text of the shop
Taobao Forum is a very active forum, pay attention to the promotion of the Forum, will be their own promotional results with less effort. Soft wen should be very appropriate description of our shop to provide services, products, advantages, at least should be mentioned.
13. NET shopkeeper sends e-mail promotion
E-Mail is a personal mailbox, since it is a personal mailbox, its privacy is very strong, so although the method of e-mail marketing has long been, but this law when particularly cautious use, otherwise very easy to cause customers disgust. If a customer lists your marketing emails as rejection emails, that's counterproductive.
14. Free registration in the professional online store promotion website
At present, online shopping increasingly become the trend, so there are some professional online store classification search site, such sites will be various types of online stores according to the different industry products to classify, in order to facilitate customer retrieval. At the same time to provide the vast number of shopkeepers free registration. You can register your own online store on such a website. What I have seen is a better website: 520 Online shopping navigation. Choose among them famous, do better website, will bring you a lot of customers oh.
15. Using Software to promote
The use of software promotion is the most convenient way to promote, can save a lot of time and energy, for the promotion of the initial site is a good way.
Common promotional software: forum mass software, QQ mass software, mass mailing software, message this mass software, search engine login software, through a large number of posts, will soon be able to let your online information by the Internet users to see and be the search engine attention. But this kind of software update must be very fast, when a software is used by more people, it means that he will quit the stage, because, a large number of use of these software will make the forum, message site webmaster to increase posting restrictions to resist such software. Of course, there is a mountain high, this depends on the software upgrade speed.
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