Sina Nokia N8 Live door behind: The paradox of marketing and product

In the absence of obvious innovation in the product, the marketing of the big investment innovation has not been able to make Nokia sexy; and those on the Nokia http://www.aliyun.com/zixun/aggregation/16224.html "> The industry's elite, most of whom are not Nokia's mobile phones, are not the only small flaws in the launch, perhaps a black humor for the "God" to Nokia.

The first thing to say is that I temporarily or Nokia's loyal users, in my advocacy and driven by at least four or five friends during the year to buy E72, for this machine to become an arcade contributed to the meager power.

However, this does not mean that Nokia's advocacy, Nokia's advantages and disadvantages in the smartphone era as a mirror by the majority of users know, especially the Symbian system, sewing won the third generation, that is, in today's Grand Network Conference on the protagonist-Nokia.

In this so-called innovative new product conference, a little flaw.

"One side is the video broadcast of China's most authoritative news portal," said a news section one side is the world's top mobile phone business heavyweight press conference, in such an important event was inserted pornographic content, the instant detonation of the entire network, enet on his own web site published in the report, despite a "screenshot", But people do not fully trust, on Weibo, forums, and even MSN friends to verify each other. ”

The truth of the matter is different, a considerable number of experts and the interests of Nokia indignation, in fact, we do not need to enjoy the Internet to bring convenience at the same time, we must face the Internet to bring all kinds of troubles, in micro-blog position is as follows:

It doesn't make much sense to prove it. It doesn't matter whether it really happened or not. Qiang in the three-person line is often said that what happened most of the truth, the entertainment era. If say 10,000 people saw that picture, then if want to tell these 10,000 people this picture is false,, not need,, everybody actually also don't care true and false, lively just. Choose New media, enjoy convenient and efficient interaction, but also accept its uncontrollable and promiscuous.

Of course, there are some onlookers questioned whether this is the Nokia aspect of the three-custom marketing, difficult to distinguish between the true and false; The internet has always been the case, but it's not the thing that makes me think, but rather the paradox of the marketing and product focus of mobile phone giants like Nokia.

Many in the industry to Nokia's marketing create a strong hype, I also agree with Nokia's attempt on the internet, but I think such cases do not have a typical exemplary role.

This is a so-called pure network of new product launch, expensive. The simple estimate, the official website construction spends a hundreds of thousands of, Han Geng spokesperson million, Sina 500,000, new weekly 500,000, Youku advertisement puts hundreds of thousands of, also has other many network advertisement to add up also always has millions bar--namely, such a pure Internet press conference, Nokia will have to invest at least 3 million of the gold platinum, but also with a very strong solo red resources to support.

Big！

But in the absence of sufficient innovation in the product, such marketing innovation does not have much practical significance.

Even the touts in microblogs are largely not users of Nokia handsets.

In the Chinese market, Nokia has always been very soft on marketing, the annual sponsorship of large-scale cross-year concerts become a practice, from the network, also engaged in the activities of millionaires, but has been the Youku all access to its network concerts, not only a huge investment, but also very overbearing with the eyes of netizens-

In terms of brand marketing, Nokia has done a great job, both in terms of strength and innovation, but it still doesn't change the way the hardware and the system are losing in front of rivals; while sales are still growing, Nokia is not the one to be the future or to be pursued in the eyes of most users.

The impression is that Nokia is becoming a huge and somewhat clumsy mobile empire struggling to maintain an outdated system; At the very least, as a more loyal Nokia user.

Nokia, in the Chinese market performance, is very typical of the marketing thinking.

There are two jokes, which explains what a trick-and-sell mentality is. One is to buy a comb for bald, and the other is to sell bricks for the price of diamonds. Such two pieces have been studied for a long time as a marketer's classic, but this should not be the right one, violating the essential elements of commodity demand and value. A product's most important is its own value, that is, the desire to be required, embodied in the design process and sales price.

Nokia in the Smartphone field, there is the same confusion, in the Chinese market, Nokia's excellent marketing performance and the quality of its products, which is the Nokia N8 pricing and iphone4 similar reasons. When more cost is to do marketing to make the brand use more money, N8 sales price is naturally artificially elevated.

In particular, the majority of users have formed a Nokia Symbian system is out of the time, Nokia held high to promote the marketing of a little bit outdated.

The product is Nokia to stand on the peak of the foundation, and marketing, is standing on the shoulder of the giant products.

Now that the giant is hunched over, can marketing make the giant straighten up and touch the ceiling?

Take the Chinese market as an example, we do not see the iphone specifically to do too much promotion, but parallel imports are still widely popular, the product charm can be seen.

Nokia should not focus on such an "accident", in fact, it can be associated with the iphone in the picture of the girl that once appeared the "iphone Girl" example, consumers do not care about such an accident, the product itself is the reason for their purchase.

The question for Nokia N8 is that from current configuration and evaluation it is hard to see the reason for its high pricing, which makes it easy to produce N8 likely to take a quick look at the price of many Nokia's high priced handsets.

N8 's press conference also made me think of the huge momentum of the Nokia Notebook conference, it should be attracted a lot of people's attention, and finally in the market did not see the appearance of

N8 certainly not, but N8 can change people's impression of Nokia's lagging behind in the smartphone age? Can you get Symbian 3 sexy?

At the moment, it's unlikely, and it's not particularly exciting to be a big investment from marketing.

This is the idea of a marketer and a Nokia user, as well as a personal view of Nokia's aggressive marketing.

In consideration, really should change a mobile phone.