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Said long tail keyword, may many people are very confused. An excellent site, we are not only need to set a few core keywords and two keywords can bring good rankings and traffic on it, why do you need this unknown long tail keyword, it is what it looks like, set it in the end there is no need, how to set it.
What exactly is it like?
Long tail keyword as the name implies that this keyword is relatively long, it may be a few words, a phrase, a word, no core words, he appeared in the place is also easy to ignore, may be an internal page of an article title, there may be a long article, people generally will not pay attention to it, not to say the first time to search it, So it's a small amount of search, and very unstable, may be found today you can not find it tomorrow, but it can extend your keyword, you can add to help users search adjectives, place names, brands, etc., so that users are easy to find the site.
Two, then we set it in the Web site is it necessary?
He is different from the core keyword only need to select a few, can bring the search volume, it belongs to a small set of multiple types, may have to choose thousands of to bring traffic to the site, but enough key words to better positioning more potential customers to meet the user's search needs, and thus can bring traffic to the site. The long tail keyword in the website may be for some small and medium enterprises, have a certain degree of difficulty, it needs a lot of manpower, material resources, time, but for with strong capital and manpower and material resources of large enterprises, long tail keyword is its main source of traffic, usually account for its main flow of half.
Three, long tail keyword in the end how to set it?
Since the long tail of most of the keywords are reflected in the contents of the page, we can start from the article, their own organization of language, write their own products, the key words to be embodied in the inside, just beginning to appear we can make it look different, bold, color, links and so on.
Of course, the key to the long tail is still included and the basic page optimization, the site is high weight, Baidu is included in the fast, the site structure, long tail keyword display effect is good, so want to do a good site, we do not have limitations, but also should be considered more comprehensive.