Small and medium-sized enterprises should avoid five misunderstandings to promote network marketing success rate

According to IDC, "The Fast path of SME informatization", the white paper shows that China has 57.7% of the small and medium-sized enterprises have implemented information, and in the implementation of information-medium enterprises, 47.3% of enterprises also said that will consider the construction of enterprise information. With the wind of the Internet, small and medium enterprises informatization is speeding up, network marketing is becoming the enterprise, especially the small and medium-sized enterprises to realize their own operational changes, to create a better platform for development opportunities, so ready to receive attention and hot.

At present, Internet marketing in the rapid development, because of the limitations of the concept, misunderstanding and the actual operation of the error, network Marketing to the enterprise results are several happy several families worry, some enterprises fire of the input received a basin overflowing, while others have spent a lot of money, eventually failed to achieve "landing" in sales.

One of the mistaken ideas: The Enterprise website is omnipotent

Some small and medium-sized enterprises always think that "with a beautiful website, there is automatic message response system, you will be able to ' net ' to Money." Enterprise Website Marketing is also a systematic project, not only related to network technology, skills, but also related to the business philosophy, brand and services, the key is whether to do a good job of network sales after-sales service, so that netizens satisfied.

Countermeasures: Do a good job in the enterprise website positioning, must promptly follow up and improve the network services and tracking and related measures to do a good job under the network service, to develop a set of communication business website marketing plan to meet the needs of customers, improve the click rate and visibility.

Myth of the second: online advertising can be nothing

Internet advertising has become an important way for enterprises to practice network marketing, but it must not be regarded as the only one. One is to think that online advertising equals or trumps traditional advertising, low cost and no less; second, one-sided pursuit of impressions, impression number (impression) is one of the criteria to measure the effectiveness of online advertising, but sometimes a visitor can produce more than 10 or even more than 20 impressions on a website; the third is to think of integrated large sites than vertical Professional) Site advertising effect is good, but for most audiences target group features obvious product advertising, this choice is unwise. In a large number of non-advertising audiences target groups to spend unnecessary advertising costs, will lose the advantages of online advertising.

Countermeasures: First, do a good job of network advertising effect monitoring, through monitoring the display of advertising, clicks, average number of visits, geographical distribution and other relevant data and analysis, improve the advertising strategy. The second is to formulate a good strategy in advance: in which sites to launch a single advertising display, or to establish a special promotional site? How to control the cost of advertising costs?

Myth of the third: the blog marketing Light and easy to

The current domestic Network Marketing blog phenomenon is mainly focused on promoting personal awareness to enhance corporate visibility. "The theme of the blog is a novel and unique, do some controversial topics, the continuous introduction of explosive or penetrating article, will cause social sensation." "In fact, this is only an idealized state, not a long-term strategy." Sometimes too much hype will backfire, good blog marketing needs to elaborate planning and find the right shooter, is not easy.

Countermeasures: One is to correctly handle the relationship between traditional marketing and blog marketing, must take the actual situation of the enterprise, deal with the proportion of the relationship between the two, "two legs" is appropriate; the second is to correctly deal with the relationship between product and blog marketing, product is the basis of blog marketing, but also the purpose of blog marketing; third, blog marketing can not grandstanding, To adhere to improve corporate brand image as the main theme.

Myth four: E-mail can be pervasive

Many enterprises believe that e-mail marketing can mass disseminate enterprise information, access to a large number of customers, but e-mail marketing is only a means of disseminating information, only as a supplementary measure. The subject of the message is not sudden, lack of attractiveness, personalized, so that customers feel the sense of distance, the effect of mail marketing is not obvious.