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Small and medium-sized Enterprises to develop network marketing has become a major trend

According to CNNIC statistics, as of the end of December 2012, the number of Chinese Internet users reached 564 million, the whole year added 50.9 million people. Internet penetration rate of 42.1%, enterprises online sales, online procurement ratio of 25.3% and 26.5%, the proportion of network marketing promotion activities to 23%.

The internet has the characteristics of controllable cost, low threshold and high precision, and has the incomparable advantages of traditional media, and is increasingly being praised by small and medium-sized enterprises. From the central to the local, is in full swing to carry out network marketing popularization activities. As early as 2005, the State Council promulgated a series of opinions on speeding up the development of e-commerce, "e-commerce" Twelve-Five "development planning" and other policies and measures to accelerate the development of e-commerce, local governments have also launched a network marketing training activities for small and medium-sized enterprises.

Under the dual impetus of central and local government, the network marketing of small and medium-sized Enterprises has become a big trend.

Difficult to guarantee operation, small and medium-sized network marketing frustration

SME Network marketing often first from the Enterprise Portal site. However, open a number of small and medium-sized portal sites, often can be found in the Web site planning similarities, outdated information, poor vision and other issues, deviated from the original intention of the small and medium enterprises to do the portal site. Due to the low level of website construction, the imperfect operation mechanism, the lack of accurate delivery methods and the difficult integration of network marketing, enterprises have invested a lot of manpower, material and financial resources, but the effect is not satisfactory.

Ming marketing director Chen told reporters, "Small and medium-sized enterprises do the purpose of network marketing is to obtain effective sales leads, the second is to enhance the reputation of the brand." Although many business owners now understand the importance of network marketing, but in terms of enterprise network marketing is still in the primary cognitive stage. Most small and medium-sized enterprises have not found the development of their own enterprises to match the overall network marketing solutions. ”

Some SMEs see the success of other enterprises in the network marketing case, regardless of whether it is appropriate for their enterprises, blindly invest a large number of human costs, and even specialized network operation team, the result is difficult to get rid of their traditional business model of the gene, and lead to "waste" but did not receive the network marketing effect

According to statistics, about 30% of small and medium-sized enterprises because it is difficult to ensure late operation, and after the site has been shelved. For these small and medium-sized enterprises, network marketing is just "look beautiful".

Choose the whole outsourcing, make the choice

Many small and medium-sized enterprises after listening to some network marketing training courses, still unable to fall to the ground. Even some enterprises have recruited more than a network marketing commissioner, after a year of network marketing, still no progress, the reason is that the network Marketing 5 big cognitive misunderstanding:

1, the network marketing equivalent to the website marketing;

2, the network management equivalent to the Internet marketing professionals;

3, in the network promotion, the role of free keyword optimization equivalent to paid advertising;

4, think that the site has traffic is equal to sales;

5, even more, the network is still selling products equivalent to the ground point of sale of products.

Based on years of network marketing experience, Chen summed up the "Upper and lower" three as a combination of search engine marketing. Among them, "on" for paid ads, paid advertising is mainly through the SEM keyword delivery, through the launch test, analysis of the customer's use of accurate deal keywords. "In" for the station group Combination keyword optimization "grab bit", through the operation of multiple sites, all Web site link traffic to the same site to improve search rankings. "Under" for Business-to-business or information sites "Occupy", through the industry or information site hair Company information, product information posts, direct customers to contact the enterprise, or through the post into the corporate Web site: so that the implementation of the full network coverage.

Shanghai Company to expand Network Marketing channels, in early 2012 set up a network marketing department, but the first three months down, the entire department's sales of only 2 million. The enterprise in the Ming marketing proposal selected e start service, according to the "Up and down" network promotion strategy for network promotion, in the Business-to-business platform and a number of search engines opened the account, a year cumulative total Web site traffic has more than 50,000. 2012, the entire department overall network sales performance has reached 28 million yuan. Now, in Baidu Search related keywords, the company's natural ranking in the search results on the first page of the first to second place.

Ming marketing director Chen told reporters: "We attach great importance to the effect of network marketing (such as: How to help enterprises through network marketing to increase the number of telephone and online consultation), although at present our focus is to help small and medium-sized enterprises to do a good job of network marketing, but we are very optimistic about the marketing of We rely on a wealth of marketing tools, advantages of the price to promote the market, our positioning is to high-quality, high returns to meet the needs of small and medium-sized network marketing. ”

Until the press to understand, Ming marketing e start service since 2012, has been for more than 230 enterprises to provide network marketing overall "three packs of" service "package construction station, package promotion, Package phone", hot-selling situation has been heating up.

In the interpretation of Network Marketing, Chen General point of View, "Network marketing is the effective combination of innovative business model is the real network marketing."

If you have more than one demand, please call FREE advice Tel: 400-021-9801, or Login Ming marketing website http://www.mxyx.cn or Baidu Search and micro-letter search "Ming marketing" to find them.

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