SNS Marketing--the upstart of network marketing

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As the most popular SNS social networking site, Renren and happy net blockbuster, these two years of rapid development. SNS Marketing has also developed rapidly, becoming the upstart of network marketing. What are the ways of SNS marketing? What is the value of it? Today, we will look at SNS marketing.

Last year's nationwide theft of food made the public aware of Renren and happy net, the two social networking sites in the middle of students and young white-collar have a huge user base, and with such as the fun farm game applications are sought after, people found a social networking site network Marketing new opportunities. At present, SNS marketing mainly has the following several ways:

First, the implant game. At present, a number of companies have their products and ads implanted into the app game, like Yili milk successfully implanted nutritious milk into the game of everyone's restaurant, Wang Lao Ji has developed a "king Old Kat Manor", "pure fruit music" is implanted into the sun pasture, through the "pure Fruit orchard" to let users understand the production process, The promotion of its many flavors of products, so that users in the process of playing the game, step by step to understand their products, this marketing promotion than traditional marketing more accurate and effective. Also because of the special, Cofco group and many other enterprises aimed at the social networking site games, a very good marketing platform, has developed a product and service-related games.

Second, create a public homepage. Since Renren has developed a public homepage, a large number of celebrities and media, enterprises to join, users can become their fans and friends, pay attention to its dynamics. This is in the training depth of the user group, on the one hand, to expand their influence, on the other hand, through word-of-mouth communication between users, attract more users, deepen user viscosity. such as Nokia, Hewlett-Packard and other well-known enterprises have opened their own public homepage.

Third, banner ads. Because in Renren and happy network are active students and young white-collar workers, this is the electronic products and online stores, the most important customers, so for the enterprise to provide the most accurate marketing goals. Every customer prudential products and other enterprises in the above put ads.

Iv. organization of the naming activities. There is the organization in Renren all kinds of activities, are generally public welfare activities, so can gather a lot of popularity. SNS Marketing There are many other ways, at present more effective on the above several.

SNS social networking site is fire, so at present, it seems that SNS marketing is still promising, because SNS marketing has a few advantages: 1. Accurate target users. Because SNS website user group is relatively fixed, and can master the detailed user information, can reach the target user to the maximum extent effectively, whether advertisement or promotion can reach the maximum goal.

2. Large user base, browsing volume and viscosity. After these two years of development, SNS website, especially Renren and happy net in China has a huge user base, and the viscosity is particularly high, active users are very many, this is a huge amount of resources. User group is the foundation of marketing, SNS Marketing Foundation is very good very strong.

3. Strong Word-of-mouth marketing, rapid transmission, high efficiency. The social circle based on the relationship between friends and classmates can form a huge word-of-mouth marketing place, and the news spreads quickly, making the marketing effect easier to reach.

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