Sochan Marketing Planning--Asia integrated marketing leader

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Sochan the way to build a world-class national brand

Absrtact: 2013 China Integrated Marketing Summit, the rigging marketing organization was officially announced as "China's integrated marketing field value of the first brand", the results of the selection by the national 10 mainstream network media to participate in survey and evaluation. As Asia's most penetrating top integrated marketing planning company, Sochan has been active in the market line, helping to push many Chinese and even the world's brands in the market competition in the shine. Sochan is not only an outstanding representative of China's local marketing planning company, but also a professional and systematic leader in integrated marketing.

Sochan Marketing Planning agency was established in 2003 in Beijing, China, now has Hangzhou operating headquarters in China and Beijing creation base, and in Hong Kong and London set up offices, Sochan has always been the international advanced marketing concept and the status of Chinese enterprises, combining culture and business, For China's top commercial brands tailored to set market research, brand planning, brand design, marketing planning, marketing consulting, public Relations media, Network Marketing, marketing training, such as one-stop marketing overall solution. Over the years, Sochan with its rich practical experience, perfect theoretical system, good business model, excellent marketing planning team and the most authoritative media landing resources for many world-renowned brands to provide a full range of integrated marketing and communication services. Sochan's work has been in Asia, the European Union major exhibitions and received very high praise, 11 years to successfully service more than 500 enterprises, and has helped 40 enterprises to become the industry benchmark, helping 12 companies successfully listed, help 45 brands to be promoted as "China well-known trademarks", Its direct and indirect impact on the company's annual GDP reached 500 billion.

Sochan The integrated Marketing service system with its highly differentiated, not only help small and medium-sized enterprises to solve the problems of life and death, but also to assist many enterprises to achieve from the Chinese brand to the world's brand across, in the realization of national brand Take-off at the same time, has indirectly changed the current world brand competition, building a new pattern of brand world.

Shaping the brand's new international image

To Geely Group, as an example, Zhejiang Geely Holding Group Co., Ltd. is the only domestic automobile industry in the top ten private car production and operation Enterprises, on such a brilliant basis, Geely constantly strengthen brand competitiveness: to build the world famous brand cars. Sochan help Geely to develop differentiated integrated marketing strategy and market competitiveness of product strategy, and to import integrated communication system: To strengthen effective publicity, brand strategy, strengthen network marketing, mold good corporate reputation, not only for the future development of Geely Brand blueprint planning direction, Geely has also been promoted to a world-class brand has laid a solid foundation.

Taking Dongfeng Group as an example, Dongfeng Peugeot 307 since the first listing date is a 100% successful models, the entire 307 series has won at least 16 of the best model awards, the world's second largest number of the first golf four generations, the two major car group decided to the new Peugeot 307 as the first "open car" First launched in the Chinese market. Sochan for Dongfeng Motor Import Integrated Marketing "5E" theory, and to support the implementation of the big Advertising Communication program and the annual public relations activities planning, not only successfully for the new 307 brand integration spread, but also for the Dongfeng 307 future development direction of planning a clear blueprint.

For Eastern Airlines, when Sochan took over the project, Oriental Airlines ranked fifth in the world at 70 million of the annual passenger traffic, but also faced a series of problems, such as vague brand image, insufficient purchase and promotion, Sochan for its own market situation, standing in the long-term sustainable development angle, For its differentiated market positioning and clear brand image positioning, and the introduction of "Tianya Line" and a series of new products, in the promotion of new products, Sochan also in the import period and into a long-term implementation of different integrated marketing communication strategy, not only to make the product widely known, but also to help China Eastern Airlines successfully set a clear brand new image, The Product marketing brand, not only makes "Tianya line" and other products become the first choice for tourists, but also to use new products to establish a new image of the company.

Building a new pattern of brand world

Looking around, Sochan's wisdom has been incorporated into the blood of too many Chinese companies: Shanghai Automobile Group, Lenovo Group, Haier Group, Emma Electric Vehicle, Bank of communications, Farmer Spring, China Mobile, the State group, and so on, these we are familiar with the brand, all permeated with the sweat of the elephant, they join hands Sochan together to conquer the land.

The Sochan of meritorious exploits was not only named "The first brand of Chinese integrated marketing field value", but also being the leader of Asian integrated marketing, helping more ambitious enterprises to build the world brand of Chinese enterprises, in this new World brand structure that was overthrown and rebuilt, Sochan will help push more and more Chinese enterprises in the world brand this big stage shines bright, and Sochan will also become behind the big brand of the founder and booster, road long its repair far XI, Sochan any heavy and road far!