Social media marketing, how about some art?

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Titanium Media Note: Since 2012, social marketing has not been a trick concept, large and small "socialized integration marketing" Company has been set up, many from 4A advertising, brand public relations industry Runaway "elite", turned into a social network marketing talent and mentor. Among them, Durex official microblogging, leaving a few hands such (Weibo well-known ID) success stories, however, how many impostors in which the industry is also known. As the titanium media today published a spit-wen, "issued 500,000 red Envelopes Liu Boss, you have asked micro-letter feelings?!" Said, the so-called "in order to prove that the manufacturing industry can also play to media marketing," Tyrants boss, still do not understand marketing. This kind of marketing campaign, is a variety of social products, social ecology play bad typical.

Here is a comment from the Art Institute for the social Media marketing industry, why does marketing have no imagination and never wanted to borrow power from the literary community? The Titanium Media editors recommend the following:

The term "social media marketing" gives the impression that seven or eight years ago there were some concept dealers yelling around, but now that social media marketing is no longer drifting away like a cloud in the sky, you can look at it with pleasure and spit.

Social media has dried up too much of the traditional industry, which is insensitive to its insensitivity, even kills the "media" in which most of us still have a sense of inertia: look at how embattled the newspaper and magazine stations are.

The fire of social media is actually a "trend" that makes

However, social media today's unstoppable and successful reversal, with the concept of a businessman tongue lotus with life in the efforts of the cheat not too much relationship, purely because at a certain point in time before and after a large-scale launch of a new thing in all aspects of factors, the intersection of the same formation of a huge force, so that it does not Lord.

What is the current intelligence of mobile phones? What is the popularity of mobile networks and public WiFi? To what extent has the logistics industry reached? To what extent is the Internet payment method diversified and convenient? What is the popularity of online classes?

This list can be indefinitely listed in principle. But in fact, just make a list of ten or eight, these innovations, seemingly in different industries, are enough to give rise to endless new possibilities, Kelly in the technical element, which used the analogy of Darwin's natural History study, before Darwin, biology was "one creature after another", Darwin, on the basis of countless different biological forms, introduced "The Logic of Evolution" for the evolution of life.

By the same token, how do our social media marketers look at the dramatic changes that have taken place in 35 industries, which are in fact the most dramatic changes in the industry, and not just 35?

"Ah, Sina Weibo today turned out, I want to find a big V on Weibo topic!" Wow, Tencent micro-letter tomorrow brilliant, I want to do in the micro-letter marketing! Our way of thinking is not still but Darwin, the leader of which is just a little faster reaction, is still this "point to point, fire a whole" Marketing thinking?

In layman's terms, is our social media marketing planner, with a "multidisciplinary research planning Perspective" that does not have an academic study, can, as Darwin did, abstract the common logic of life evolution in subtle changes in countless biological patterns, and then use this logic In turn in-depth analysis of a product or brand? To go further, can you take a ride in the great changes in all walks of life and make yourself famous even evolve?

The biggest dilemma for practitioners: lack of imagination

In my personal opinion, at present, did not see how many planners have this vision and imagination, more tragic is, so tall on the good matchmaker, to a large extent, can only rely on internet marketing company dog Dung, in the company when the venture stumbled mixed in a deep analogy, the 捭阖 ability of the exploration of the Crazy, And then in the specific creative combat gradually highlighted the cultivation.

If you rely on the current standard recruitment process, it is basically a dead shot. Because the vast majority of internet marketing companies are responsible for screening resumes monthly salary 3k-7k personnel Commissioner, there is no possibility to identify and judge "special marketing planning maxima" insight.

This point, in the major recruitment sites related to the job requirements of the uniform embodies incisively and vividly: what more than 5 years 4 a advertising company experience, what marketing, PR advertising professional origin ... It's all a headache. Medical head to the point of the rigid requirements, this is with the recruitment of the chief, but asked Zhuge Liang 18 weapons Mastery, beat Guan Yu, beat the same as Zhang Fei. I do not know what the core competencies of the Internet marketing planning Daniel, but also do not know how to use the standard to detect this ability.

Why, so far, we have not seen a marketing planning position, asked to recruit the "Central Academy of Fine Arts Experimental Arts", "Beijing Film Academy New Media Arts major" or any university "media Research, art review" professionals from the job seekers? Internet marketing company HR, Can imagine the above professional students, in the current Internet marketing planning the potential of the job, minute seconds to kill the so-called advertising, public relations, marketing professional students?

The shock of the field of literature, the infiltration into the internet industry

Now BMW, Audi, Nike, millet cell phone, pea pod, geek meeting ... Whether it's a new product launch in a traditional or internet industry, basically all selected to 798 Art District, 360 of the head of Zhou even headquarters also moved to 798 Art District, they are just to dip in the atmosphere of the high art, write soft wen fat red envelopes Please press to do a report, To conceal their essence of consumerism in the ecstasy of the logic?

What is the brand of 9 white cars hanging in mid-air when one of the world's most famous contemporary artists Cai in 2008 at the Guggenheim Museum in New York on the occasion of the large installation of "untimely: one of the stages"?

October 5, 2013, Cai in Paris, France, the River Seine 50 tents, so that lovers around the world in the bright fireworks, in the tent passionate sex, which brand of outdoor tents?

Now, the Mexican artist Gabriel Orosco's "Old Tyre", which is on display at the 798 Art District Canopy Gallery, is full of artists picking up scraps of discarded tires on the freeway, fragments of these tires, and which tyre manufacturers?

When we talk about social media marketing, why are we always racking our brains to decorate new dishes in micro/micro/video Sites/watercress/Everyone? Why not think of the Central Academy of Art Experimental Arts students, have a wild imagination and exciting large-scale installation art program, But because of the shyness of the students, can not afford to buy the implementation of television, mobile phones, tablets and even chairs mattress sofa? Why isn't there a brand manufacturer willing to take the initiative to try once successful, it has a very strong communication effect and high artistic reputation of "contemporary art marketing" it?

Once an art event has a sensational effect, the countless media coverage interviews and the cultural Circles celebrity topic effect, but far more than 3, 50,000 of the Internet cock in your microblog forward point Zane forum thread.

Is this new type of bold contemporary art marketing something we don't want, or did we not think about it? is our imagination limited to sponsoring an Internet-made play and then making the product a dull and disgusting show in a close-up?

The Internet era of effective marketing channels, has been like a spider web as densely criss-crossing, in such a marketing channel has been diverse to near the end of the era, marketing planners as the dormant center of the network of spiders, more should be thinking is no longer a channel problem, But to quickly judge the whole network of any area of the slight vibration, is caused by the impact of what prey, and with the help of this vibration, we should plan to the next adjacent and even the surface of the larger vibration, let a wave of occasion vibration, to promote our own development and transformation.

At present, the cultural and artistic district of the vibration frequently came, and we, dare to let internet marketing to some art fan?