Social media marketing and branding support for user formation

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In our advertising company, a kind of logic and way is formed, we call it "brand support". Its meaning expresses the digital relationship that an organization can establish for customer expectations. In the brand support, the enterprise uses all marketing means, realizes the lasting contact with the directional user, and adjusts the user in the daily life many points. It defines a variety of potential links between targeted consumers that an enterprise can establish, and adjusts such linkages and worthwhile participation activities in a timely manner. It incorporates all digital forms, such as search, display, email, marketing automation, CRM, tracking, and reporting, into a single synchronization platform. The implementation of a good brand support strategy in turn to create expectations of customers, customers want to become loyal users.

Social media brand Support

Clearly, social media marketing is increasingly becoming the center of a complex brand support platform for companies. Why do companies, who participate in social media marketing to gain friends, fans, and followers? Social access is the gateway to building closer and more stable access. But how often do we ask fans to email subscribers, site visitors to fans, Twitter followers to LinkedIn followers, email subscriber subscribers to Facebook fans?

Adopt Brand support Logic

Developing and sustaining a true brand support requires a shift in the focus of business offline and online marketing campaigns. It is no longer just branding and impressions, it is about access and participation, or support. It means a change in our marketing goals, that is, by contacting and communicating directed users to contact and supporting directed user transitions. In other words, we often ask, "How to build brand support"?

Brand Support Skills

In brand support, how do you participate in expectations and customers? There are several tips and methods: Set cookies for informed tracking and reporting to show what your customers and customers really care about.

--in integrated search and other forms of advertising, set up a few more cookies, and when users are interested in what you are selling, make sure you can stay at the user's purchase consideration.

--Use your current client to redirect customers during the purchase period to increase the frequency of contact and deepen relationships with customers so they become users of duplicate purchases and brand supporters.

-Encourage all forms of social access, including turning your expectations and clients into Facebook fans, Twitter followers, Pinterest followers, LinkedIn followers, and so on.

--Make sure you have a strong incentive to be able to reach your expectations and customers with your access.

-Upgrade social access to email subscribers and access them to marketing automation and CRM cookies data.

--Collect real data and information, including research data and physical email addresses.

-Implement marketing automation programs and techniques to make cookies, tracking data and email databases and CRM data personalized, timely, relevant e-mail and direct e-mail communications.

It takes time to develop a moderate scale user platform, but it can bring the greatest value to the enterprise once the development is successful.

is brand support annoying? Of course not, it's selective.

Most brand support access is selective, and you have to voluntarily access different social platforms and choose email lists. Make sure that brand support is valuable, rewarding, interesting, and interactive. These users may know you or use your product. You can't win all the access users because they can't see all of your Facebook upgrades, tweets and other social postings.

Brand support will eventually form a powerful platform that will put all your marketing and advertising activities together.

(Original starting on June 19, 2012, compiled: Song XI)