Social media marketing seems to be beautiful, but its lower conversion rate directly highlights the disadvantage, social media marketing is really not the conversion rate, or marketers do not find a suitable marketing point?
The ultimate existence way of branding: brain residue powder
There is always a spirit of "defending to the end," which has nothing to do with religion, many times even faith. This kind of "defending spirit" related to the product sometimes has nothing to do with the quality of the product, to the public, this part of the group may not be understood, so they are given a very fashionable name "brain residue powder", but for businesses, this is definitely one of the most powerful and beneficial force! Because anyway, they all reported " Scold to the other side vomiting blood "The attitude defends the merchant's product, for example, fruit powder, kerosene, rice noodles and so on have accumulated a certain amount of" brain residue powder ", this is a brand of glory accumulated in the" brain residue powder "of the powerful weapons, in the business has hundred benefits without a harm.
The conversion rate of social media marketing is more of a fantasy, can it be connected with "ultimate branding"?
Mention of social, Enron first thought is Tencent, and then contact marketing, it is difficult to not want to always be cannon fodder identity Tencent Electric quotient, and similar, social media marketing conversion rate, that is, the effect level has been difficult to passable. It is understood that more than 80% of marketers have taken the form of marketing through social media, but their conversion rates are almost invariably unsatisfactory.
It is undeniable that social media is the largest group of users of the Internet, online social networking may have a negative impact on the communication between people's lives, but for marketers is very suitable for the most promotional marketing groups.
and social media marketing is not just about buying ads, conversion rate is also always the most concerned about the role of marketers, the use of social media strong participation, low information costs, high openness, strong diffusion and other functions, to enhance user participation, establish the brand uniqueness of the enterprise, and then promote the overall marketing strategy of the perfect nature, Dreams are always so beautiful!
Interestingly, the share of social content is reported to account for only about 60%, and the other 40% is from communicators (forwarding, sharing) and less than 30% of the content-sharing people who often publish content. This is a good proof of the current situation of Internet social circle: the interaction with marketing-related content is not as strong as the imagination, the driving is not so strong background on what conversion rate? It is understood that for the common voice of the brand, visitors point praise, share the average probability of only one-tenth of the relevant comments, Low participation leads to appalling conversion rates.
Social media Marketing and the ultimate brand of "brain residue powder"
One side is the social side is the media again a must pay attention to marketing role, plainly is a wind direction of control, Word-of-mouth management, the formation of the Navy. Enron thought, and social media marketing the most fitting of a product, not the direct conversion rate, but the brand Terminator "brain residue Powder."
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