Soft marketing skills should be Gongxinweishang

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Soft Wen marketing as a way of word-of-mouth marketing has become increasingly popular in recent years, it is low-cost, good marketing results from all walks of life marketers of all ages. Soft marketing As the name implies is to write the article can put the customer's resistance to the ads ruled out, in order to customer demand marketing, so the key to soft marketing skills is to seize the customer's heart, Gongxinweishang, step-by-step breakthrough in the heart of the customer line of defense, let him finally willing or not to accept business promotion ads, Below we will explore the soft Gongxinweishang marketing skills.

To do a good job of soft marketing in addition to have a certain ability to write, understand and grasp the customer's heart is necessary, we must first understand what customers care most, what can arouse his interest or stimulate his desire, and then think about what he needs, To enable customers to generate interest or stimulate their desire to produce a strong demand for the agreement point is our soft wen marketing point. For example, the visitors to the women's website are interested in slimming slimming, beauty raising, and almost all visitors when browsing the site will be concerned about the star information, so that we can write a star slimming slimming or beauty of the article to attract viewers of the eyeball, not only to use the gossip of the viewer's heart, but also to stimulate their desire to demand; "Not old goddess Yingzi beauty recipe!" This is the title of the soft text marketing skills of the classic application.

No, old lady. Yingzi Entertainment soft Wen marketing case Red place for this article in the advertising position

We not only in the soft writing before the customer in mind thorough, in the process of writing also pay attention to the customer's feelings of the accurate grasp of the article to write to what extent can stimulate the purchase of customers desire, when the introduction of advertising words, advertising language to what extent, which are very fastidious. For example, "not old goddess Yingzi beauty recipe!" This article, the title is really attractive, but if just told the Yingzi things to push the advertising words will obviously let the customer has not been hot heart immediately cold down, in view of the rejection of advertising, it is possible to close the Web page at this time; the right thing to do is to say a few things about the Yingzi, just as the viewer is looking forward to it. , the soft light of our advertising words, said she used our related products, because of our products have what kind of advantages, so it occupies an important position in her beauty series, our products are the products of her beauty plan, which leads to the advertisement, will let the visitors feel that we are the truth, To produce trust in our products (beauty care products of the effect of how everyone knows, useful is useful but can not use this product will be able to achieve the purpose of beauty, so that the effect of exaggeration is not credible, and this time the customer's resistance to advertising has been basically no, If your product is really a good way to attract viewers, congratulate you that he is now a potential customer.

In addition, there are some soft marketing skills that customers must pay attention to, for example, the content of the article should not be too much, too obvious, the content of the article to be practical and interesting (to enable customers to read the article in the process has maintained a willingness to read the mentality, and also let him learn what he wants), A very important point is that the article should be a little more exquisite optimization skills, such as the title can be with keywords, the article first to repeat keywords, the article also has a keyword in the presence of the article for the probability of the occurrence of more than 2% keywords.

The above is Rui Hao media to soft wen marketing skills of sentiment and experience, in short, soft marketing skills should be gongxinweishang, from the article planning to the writing process always have a clear grasp of the customer's heart, so that the soft talent can grasp the viewer's eyes and mind, the need to introduce the advantages of our products come up, Eventually become our customers.