Spring Festival Marketing has become a big part of the first-quarter marketing plan for many well-known companies

2015 the year of the Sheep Spring Festival, come late, it is rare in the Spring festival after Valentine's Day, this subtle difference also into the marketing masters of the Discernment, the Spring Festival marketing has become many well-known enterprises in the first quarter of the marketing plan plays. We saw the intense rehearsal of the red envelope war, pay Bao red envelopes by micro-letter shielding blocked, together with micro-bo red envelopes to provoke a red envelope, however, micro-letter also strong comeback, and together with CCTV launched the year of the Year of the year's micro-letter red envelopes shook, and then the main battlefield of the red envelope was pulled back to the micro-

Red Envelope War as the biggest feature of the marketing of the Spring Festival this year, the major platforms are winners, will be driven by their own users of the active degree and participation, and throughout the Spring Festival evening Marketing mobile phone brand is not Huawei Glory mo. Glory skillfully put their own spring festival marketing into the red envelope shaking activities, and the design has the exclusive red envelope, in the occasion on the Spring Festival gala, but also play an audience interaction and social marketing, in the time of national festivals to promote the glory of the brand to the public.

Huawei Glory in a letter on February 18 New Year's Eve, the world's micro-trust users launched the "Glory mobile phone tens of thousands of red packets wayward" activities, as long as the participation in micro-letter shaking activities, a total of tens of millions of dollars in cash red envelopes, and can enter the red envelope bonus pool, such Glory dare to dare to play, is New Year's Eve the only way to send red envelopes through this form of mobile phone brand, enough willful, bold enough, cross-screen marketing planning in the mobile phone circle and marketing circle will also become a classic case.

Occasion Marketing to boost brand awareness

Over the past year, Huawei's mobile phone brand has greatly increased visibility, Huawei Brand has also entered the top 100 Interbrand global Brand list, this is the first time the Chinese brand shortlisted, and this achievement is a large part from the rapid growth of consumer BG, Huawei mobile phone shipments into the world's top three. Independence more than a year of glory brand mobile phone volume reached 20 million, and opened the process of globalization, into the global 57 countries and regions, 2015 by the media as the glory of the brand globalization of the important year.

This glory by micro-letter and the Spring Festival Gala cooperation opportunities, cleverly realized the effect of the gala evening, New Year's Eve evening, Spring Festival evening after the wave of red envelopes, with micro-letter shake, there will be the opportunity to draw the glory of red envelopes issued. As the only mobile phone brand to take this form of red envelopes, glory on the spring party to get more consumer brand identity and emotional identity, close with netizens, viewers of the soul distance, with the warmth of the spring festival, Love Connection glory, netizens, pollen.

If in accordance with the advertising model Gala, may need at least hundreds of billions of advertising costs, such as a certain coarse grain company, the glory skillfully with the help of the micro-letter and Spring Festival Gala Cooperation, in the glory of the brand to promote the globalization of the node to achieve the global Chinese precision marketing and emotional marketing. No one festival like the Spring Festival Gala so that the world's Chinese people are sitting in front of the television, there is no one domestic platform like micro-letter by the global netizens like, nuanced letter, on the Spring Festival Gala, occasion to pull the glory of the brand awareness of the people and the global Chinese awareness.

On the Spring Festival Gala is a good luck, in fact, the Glory also did a Chang 4X free train to send TA home activities, Spring Festival, Spring Festival Gala together, the welfare directly to consumers, as a public good way to consumer and brand interaction. When the busy year of the struggle to ride the 4X free train home, the feeling is not the glory of the mobile phone itself, but will continue to resonate "brave to do their own." Glory on the Spring Festival Gala, not a show, but a love of marketing, in the marketing 3.0 times, the value of humanistic marketing is to impress the heart, each other grateful and moved.

Network interaction pull back the young viewers

Spring Festival in the year of the ram after Valentine's Day, when the rose flowers floating in the capital, I think, this love is a kind of giving, but the unilateral give often form not true love and happiness, love is each other, love is hug. Glory on the ground of the Spring Festival Gala, through the festive season to achieve their own brand awareness and consumer interaction, at the same time, also for the Spring Festival evening to make their own returns, the glory of tens of millions of cash activities preheating early in the glory of the official website, micro-bo, micro-letter number, such as the scene, in order to do their own preheating, but also in the Spring Festival gala Preheating.

Glory attaches great importance to the Spring Festival Gala in the Ram, Glory mobile phone official website has been announced sweep code to participate in the draw of the page, the application store also carries out the full volume of the Spring Festival evening activities recommended, the glory of the official micro-blog, the official micro-letter public number are planning a large-scale award-winning activities with the Spring Festival evening glory of the glorious red Because most of the users of the Glory brand is a young group, the glory of the brand itself is the Internet mobile phone brand, the official glory of the Spring Festival evening Marketing will pull young viewers back to watch the Spring Festival gala, so as to achieve the effect of network interaction, Honor mobile phone more than 20 million users will also be deeply involved in the The Spring Festival Gala is actually a glory.

The glorious cash red envelopes and the bonus pool prizes will drive a large number of friends, the sharing and dissemination of micro-group, at the same time, the glory of mobile phone application store, the official microblogging and other communication platform will guide the whole network to participate in the Spring Festival red Envelopes and prizes activities of the interaction, may be covered by the size of the Internet users in tens of millions of or even close to billion level. The glory of every effort to promote their own spring Festival evening bonus marketing, but also led to the Spring Festival Evening Program promotion and marketing, pull the young viewers back to the Spring Festival Gala, improve the audience ratings. Glory on the Spring Festival Gala, the glory of the evening, embrace each other, win the Sheep's Day Spring Festival gala, cross-screen closed-loop marketing inadvertently formed, and released a powerful line on the transmission force, opened a new play.

Social dialogue activates word-of-mouth communication, deep involvement in the detonation of cross screen marketing

The internet is a magical world, our life is changed by the Internet again and again, internet company's marketing creativity is to let the human brain hole Open, Marvel unceasingly, or pen life of copy, or subterfuge planning, or surprised the world of the closed loop design. So, this time the Glory Spring Festival evening Bonus marketing key point where, this new play will lead to what kind of marketing trend?

Glory on the Spring Festival Gala, the whole marketing is micro-letter, Glory public number, Spring Festival gala, Glory microblogging and many other marketing scenes combined to shape the closed-loop screen marketing, implanted micro-letter shake a wave of tens of thousands of red envelopes are scattered out of the year of the Sheep Surprise, Spring Festival evening opening shaking is to ignite the boiling point of activity, the glory of the official "Glory mobile phone million red envelopes wayward Video marketing and micro-credit microblogging activities to promote the early warm-up, red envelopes and vouchers, etc. constitute the extension and retention of activities.

Play the game to win the Glory Chang 4X, the prediction of the elders asked questions, Chang play 4X free train to send TA home, Huawei Mall for special offers, glory 6Plus photography competition activities and a series of activities are indirectly for the glory of Spring Festival evening activities to do warm-up preparation, These warm-up work brings together and activates the glory of the pollen and netizens. The program Word-of-mouth spread, in the activities of deep participation in the process has achieved the glory of mobile phone brand high exposure rate and mention rate.

The Spring Festival Gala red Envelopes are based on micro-letter shaking platform, immersed in the network of micro-trust friends in the social communication scene, when hundreds of thousands of micro-users to get the glory of red envelopes or vouchers, a large number of instant mood sharing will be generated in the circle of Friends, the Glory brand will be in the circle of friends in the dissemination of quality, word-of-mouth recommendations, Have a connection, global coverage of a cross-border cross screen marketing.

Deep participation in interactive design and Spring Festival Gala shaking the burst characteristics, let the glory not only on the Spring Festival Gala, but also on a circle of friends and the headlines, through the festive festival marketing to promote their own as the Internet mobile phone brand awareness and awareness, for the glory of 2015 shipments exceeded 40 million of the target to win a good luck. The integrated marketing process is a closed loop for mobile social marketing, through a time of social dialogue, the establishment of emotional communication with consumers, across the screen, Cross-border, transnational, playing, happy, the natural detonation of a stunning mobile phone brand marketing, such a good Chinese marketing can come more violent.