Subtraction, addition, division and multiplication in the marketing of the exhibition

Internet Advertising (marketing) in recent years to innovate constantly, a moment of bidding; a moment of precision; a moment of video; a moment of 2.0; a moment of Word-of-mouth.

There has been an Internet advertising (marketing) innovation although not compared to the above mentioned scenery and brilliance, or even a bit do not take the stage, but because the author and their creators and practitioners contact a lot of understanding and sentiment, today also summed up for real creators and practitioners to correct.

This I think lurks in the scenery the real innovation under the Internet Advertisement is "exhibition Marketing"!

"Exhibition Marketing" popular definition is in a page (also may be a website) on the heap listed with the same type of advertising customers advertising pictures (text), then the advertising agency responsible for the operation of the page to each portal (each site) to buy ads (traffic) at the same time the flow of traffic to the exhibition page, In order to let the advertisers produce "less money big effect" advertising results behavior. The essence of this innovation model is the wholesale of advertising flow-retail relationship, is also a collection of online advertising model.

"Group Exhibition Marketing" The origin of the background is that the portal ads began to be highly recognized advertising price soaring at the same time the lack of advertising resources, "the era of SARS", the first to use this innovative model is to engage in industry customers network advertising agency companies, such as investment (www.28.com), Medical (www.fx120.com ), education (www.chengcai.net) and so on.

The significance of the innovation of "joint exhibition Marketing" is to improve the network advertisement ecological chain structure, reduce the threshold of the industry customers entering the network advertisement, and improve the reputation of the industry customers on the network advertisement.

"Group Exhibition Marketing" seems very simple, even for some so-called marketing experts despise, but the author observed the results of many years are quite different, I think he is not simple, at the same time contains a lot of simple business principles. Summed up is the "exhibition marketing" subtraction, addition, division and multiplication effect can be truly effective application and implementation.

"The Subtraction" of "exhibition Marketing" is how to reduce the advertising flow (effect) cost of individual advertisers, under the trend of more and more emphasis on the influence and branding in the portal advertisement, the advertising operators of "exhibition marketing" have to be more professional, more intelligent, more effective, Larger scope, greater risk to use the purchase order, buy, bid and buy means to reduce the cost of media procurement, only subtraction to do a good job of "group exhibition Marketing" the competitive basis. Over the years, the author observed and feel in order to "subtraction" to achieve the Ultimate, "exhibition marketing" advertising operators and the major network media cooperation relationship is always in the "game" state. Fortunately, the author of the Billion-M company recently launched the billion Advertising trading platform (www.yigao.com) is expected to help these companies from the perennial battle with the media to free out, open, transparent, efficient and impartial media procurement is not what these companies for many years the coveted service?! Billion on the launch, there are many exhibition advertising operators to telephone consulting cooperation, the reason is so hot, is because billion know their needs and pain!

"The addition" of "Joint exhibition Marketing" is to improve the advertising effect of individual advertisers under the precondition of flow cost, and the details of page layout, user experience and cross marketing become the key to success or failure.

"Division" of "joint marketing" is the easiest thing to understand, but it's hard to do, and that's how to get more advertisers to share the same purchase cost. This surface is a sales capacity, sales organization and management issues, is essentially an industry structure and structural problems. Because of the low entry threshold of "joint exhibition Marketing", coupled with the inherent commercial cultural problems, often a flourishing industry exhibition, will produce a number of the same show company out, so that we are always in distress "division" can not achieve the situation.

"Multiplication" of the

        "joint marketing", since "division" is difficult to achieve, exhibition company to establish the core competitiveness of the means only to find ways to achieve lifelong management purchase of the "user" of the flow of money, How to let a user visit a show page (site) after remembering to visit again, or remember the user (registration, access to contact, etc.) again marketing to this user, it became the "multiplication" effect of the inevitable goal. A lot of such methods, the key is to have the right career mentality and operating the user's long-term preparation side can! Land)