Successful microblogging marketing: Planning + strong Executive power

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Friends around me are asking me: Do you play Weibo? It's not hard to know that Weibo has become a part of people's lives. The user is growing fast, Sina Weibo user exceed 140 million. And enterprises began to itch, for enterprises, especially e-commerce sites, Micro Bo is a good Word-of-mouth marketing platform embodies the brand value of enterprises. However, for the current enterprise, micro-bo marketing, are still in the stage of water testing, a lot of successful marketing is: we think of, then do so. A good idea without strong executive power, will not bring good results! What we need is bold to try, a successful microblog marketing campaign = planning + Strong executive power.

Here, I received a Business official micro-blog "Passers-by Yue car housekeeper Sina Weibo (Http://weibo.com/cheguanjia)" As an example, talk about how not through celebrities or grassroots Reds assistant, enterprise microblogging marketing. In fact, like all network promotion means, all need very strong execution ability. Activities to plan out how a wide range of your information to spread out, this is a good method plus a strong executive force brings unexpected results.

Take the planned daily award-winning quiz as an example to tell you how I did it.

First, prepare for the job beforehand. The activity executes five days, must prepare the daily question, the daily issue of the day regularly releases the line. The setting of the problem does not need to be too complicated, the simpler the better, after each question micro-blog Adds a reference answer website link, like this can drive the website the traffic. There is the official micro-blog background, this convenient for the following to some SNS or forum to promote the event. Because a microblog is only 140 words, it is impossible to put down all the rules of the content, because we want to make a picture, explain the detailed rules of activity and prizes, prizes not too good, emphasis on practical.

And then it's just starting to execute. Can be performed in several ways:

1. Use Weibo's own resources: tell people who have Weibo. Weibo has a free online launch line with the city activities, when the daily award-winning question issued to go, on the same time in the micro-Bo with the city activities launched online with the city activities, this can bring you unexpected effect oh; Second, is the micro-group. The update frequency of the micro-group is high, and the volume of browsing is large, so the information published here will be seen by more people. But because the amount of information, so may be your hair quickly covered, so, you have to cut off time to hair, as long as the activity content and address on the line; Finally, there is a good way, this will work.

Is the existing fans, Sina Weibo is characterized by the attention of people are more, so you send the message in your fan page may be covered, to let them on the line can see the way is to send them letters, the first day after the letters the next morning you will be shocked by unexpected effects.

2. Guide: SNS promotion. In the micro-blog marketing, I opened a 10-way Yue car housekeeper's station outside the SNS platform, including the major well-known microblogging and happy, watercress, rice and other SNS platform, and have some fans. Use a net to bind all SNS account, the activity starts to release the activity information after each day, the other microblog user directs to participate in the activity.

3. Press release: forum, question and answer website release. Write a piece about the activity. Because it is a car after the market, so you can find some large car forum to publish this manuscript, not too direct, you can be tactful. Otherwise it is easy to be deleted by the administrator. There is the question and answer website, in the form of questioning, to elicit your microblog activities. These sites are not inconsistent with Sina's links, so you can send active links.

4. Invite the high popularity ID to forward the activity message. At ordinary times, when the Micro Bo, to comment on other people's microblog, especially the high and target users, and they play a good relationship. You can use it later, and it's free. The event to three fans are tens of thousands of people to help forward the next, and because of the usual relationship, they are very enthusiastic to help forward.

5. To forward micro-blogging at lunchtime and off time. These two times are active time for the user, so you can let more people online to see your activities.

I basically do this, the prizes are very cheap. But the effect is not more than spending the poor, and even better than some of the better. The marketing microblogging increased more than 1200 fans, IP increased by nearly 1000. Every day's problems and the site's products and services, so to achieve a better word-of-mouth marketing effect. If you feel good you can add my microblog (http://weibo.com/1849524043) communication.

The above content only represents Jessica Yue car Butler http://www.86590.com/Webmaster personal opinion, A5 starting, reproduced please indicate the source of the article!